marchapril2021 - 31

BRANDING
Today many public
sector FBOs are nearly
indistinguishable for their
private sector brethren.
PHOTOS PROVIDED BY DOUG WILSON

Brubaker began a robust marketing
push of the newly branded Sweetwater
Aviation FBO through industr y
conference attendance and online
marketing efforts to begin attracting
new clients. Three years after opening,
and even in the midst of the pandemic,
Brubaker noted the airport's finances
have been more stable due to the
continued growth of the FBO business.
" This growth has caused us to invest
further in additional new equipment,
expanded marketing efforts, a new
website, and a new robust FBO safety
program, " he added.
Gateway Aviation Services, the
airport-operated FBO, provides
all FBO and line services
at Phoenix-Mesa Gateway
Airport.
PHOTOS PROVIDED BY DOUG WILSON

Returning to East Wenatchee,
Pangborn Memorial Airport doubled
down on their FBO capital improvement
efforts under his leadership, adding " ...
a new 100LL self-serve system, aircraft
de-icing equipment, and acquiring
a 64,000 square foot hangar/office
facility from which we operate our
FBO. " While capital improvements
have yielded the desired result, subtle
pricing and staffing changes - both
easily justified following such capital
improvements have added to that success.
" We recently adopted fuel pricing policies
to be more competitive in the region,
and now have full-time FBO employees
whose duties are almost exclusively
focused on the FBO, instead of having
cross-utilization responsibilities with
operations and maintenance personnel. "
As Brubaker alluded, there was a
time when an airport-run FBO meant

customers might experience poor
customer service, outdated and unsafe
equipment, and rundown facilities.
Today however, a great many public
sector FBOs are nearly indistinguishable
for their private sector brethren - by
design. While there is no magic bullet
for airports considering what to do with
their FBO, the proper mindset and a
forward-thinking airport manager
can make all the difference. Brubaker
epitomizes both, adding " Aviation
is often so focused on commercial
service, due to its prominence in
communities and in the news, but for
smaller airports it does not pay the
bills. Strategic, targeted investments in
facilities, equipment, safety and culture
can elevate a municipally run FBO to
the same or better status of a global
brand. " 

MARCH/APRIL 2021 \ AVIATIONPROS.COM / 31


http://www.AVIATIONPROS.COM

marchapril2021

Table of Contents for the Digital Edition of marchapril2021

The $7 Million Man
Industry Update
A New Normal in Airport Parking and Transportation
The Rise of Robots
Boarding Bridges the Holistic Way
A Brave New World
The Trouble with Tribal Knowledge
Doing it Right: Public Sector FBOs
Reconstructing One of New England's Longest Commericial Service Runways
Designing a Modern Lighthouse
Sensor Technology's One-Two Punch: Improving Winter Maintenance Operations and Meeting ICAO GRF Regulations
Caution: Closure Ahead
marchapril2021 - 1
marchapril2021 - 2
marchapril2021 - 3
marchapril2021 - 4
marchapril2021 - The $7 Million Man
marchapril2021 - Industry Update
marchapril2021 - 7
marchapril2021 - 8
marchapril2021 - 9
marchapril2021 - 10
marchapril2021 - 11
marchapril2021 - A New Normal in Airport Parking and Transportation
marchapril2021 - 13
marchapril2021 - The Rise of Robots
marchapril2021 - 15
marchapril2021 - 16
marchapril2021 - 17
marchapril2021 - Boarding Bridges the Holistic Way
marchapril2021 - 19
marchapril2021 - 20
marchapril2021 - 21
marchapril2021 - A Brave New World
marchapril2021 - 23
marchapril2021 - 24
marchapril2021 - 25
marchapril2021 - The Trouble with Tribal Knowledge
marchapril2021 - 27
marchapril2021 - 28
marchapril2021 - Doing it Right: Public Sector FBOs
marchapril2021 - 30
marchapril2021 - 31
marchapril2021 - Reconstructing One of New England's Longest Commericial Service Runways
marchapril2021 - 33
marchapril2021 - 34
marchapril2021 - 35
marchapril2021 - Designing a Modern Lighthouse
marchapril2021 - 37
marchapril2021 - Sensor Technology's One-Two Punch: Improving Winter Maintenance Operations and Meeting ICAO GRF Regulations
marchapril2021 - 39
marchapril2021 - Caution: Closure Ahead
marchapril2021 - 41
marchapril2021 - 42
marchapril2021 - 43
marchapril2021 - 44
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