Airport Business - 14

PARKING
adopted and embraced at every level
of the organization. Cooperation from
leadership, f inance, IT, operations,
and marketing are all necessary for
continued success. And technology alone
does not guarantee revenue growth-
partnering with an experienced revenue
management solution provider will
provide the right foundation for success.

For several years now, Auckland
Airport, the largest and busiest in New
Zealand, has leveraged sophisticated
revenue management technology and
dynamic pricing strategies to enhance
their parking operation. They recently
reported an 8.3 percent parking
revenue uplift in 2018 compared to
the year prior. Increased passenger

numbers help but they attribute much
of this continued growth to their
refined revenue management practices
and ongoing technology partnership.

Remove the Blindfold
Big data, artificial intelligence and deep
machine learning aren't just overused
buzzwords - they're the keys to taking
a calculated blow to the parking piñata
and also knowing how much candy is

Use Technology to
Compete With
Rideshare Services

Countless reasons to
optimize your pricing.
1 decision to transform
your parking revenue.
30+

years' experience

4.5M+

daily dynamic
pricing decisions

$900M+

annual revenue optimized

Results delivered.
Revenue transformed.
Discover greater profitability at ideas.com.

©2019 Integrated Decisions & Systems, Inc. (IDeaS - A SAS COMPANY) - All Rights Reserved.
All other trademarks are the property of their respective owners. TJAD0039-00-EE-ID 04/19

AviationPros.com/12427953

14 \ AIRPORTBUSINESS / MAY 2019

Edmonton is using technology to
entice more travelers to choose
parking over TNCs by making a better
traveler experience.
AUTHORS BRETT BAIN, STEPHEN PRATI
It's no secret that rideshare services have cut deeply
into airports' parking revenues. Airports across
the U.S. and Canada are losing millions of dollars
every year as flyers turn to TNC operators rather
than drive themselves to airports. This represents a
significant financial hit for airports because parking
is so important to the bottom line. In fact, for many
airports the only larger source of revenue is gate fees.
Most airports have sought ways to combat the
loss of parking fees since the arrival of ridesharing
services. Most attempts, though, have met with
limited success. However, at Edmonton International
Airport, we think we've found a solution.
To some extent, the challenge facing Edmonton
International and other Canadian airports is more
pressing than at our counterparts in the US. Unlike
many American airports, Canadian airports aren't
government funded. As a result, we rely even more
heavily on non-aeronautical revenue, particularly
parking. We have always competed with off-airport
parking facilities, but with the advent of ridesharing
services, we found ourselves competing for shares
of a smaller pie. In short, fewer people were driving
themselves to the airport and that was hitting our
bottom line.
Edmonton International Airport has 13,500 parking
stalls and serves 8.1 million customers a year. Several
years ago, we established Jetset, a unique airport
brand designed to directly compete with off airport
parking products. At present, jetSet operates in
Edmonton, Vancouver and Saskatoon. When Uber
arrived last spring, the airport turned to the Jetset
brand to compete with these rideshare services.
As many airports across the U.S. and Canada had
already experienced, these services presented
significant challenges.


http://www.ideas.com http://www.AviationPros.com/12427953

Airport Business

Table of Contents for the Digital Edition of Airport Business

Inside the Fence
Industry Update
Parking, Profitability & Pinatas
Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Washington Watch
A Vision for the Next Generation of Passenger Needs
Digital Signage Provides New Opportunities for Airport Retail
Totally Boggus
Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Know Your Needs for ARFF Equipment
American Aero's Journey to IS-BAH Stage III
Product Profile
Grounded in Safety...or Safety, Grounded?
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - 5
Airport Business - Inside the Fence
Airport Business - 7
Airport Business - Industry Update
Airport Business - 9
Airport Business - 10
Airport Business - 11
Airport Business - Parking, Profitability & Pinatas
Airport Business - 13
Airport Business - 14
Airport Business - 15
Airport Business - Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Airport Business - 17
Airport Business - 18
Airport Business - 19
Airport Business - Washington Watch
Airport Business - 21
Airport Business - A Vision for the Next Generation of Passenger Needs
Airport Business - 23
Airport Business - 24
Airport Business - 25
Airport Business - 26
Airport Business - 27
Airport Business - 28
Airport Business - 29
Airport Business - Digital Signage Provides New Opportunities for Airport Retail
Airport Business - 31
Airport Business - 32
Airport Business - 33
Airport Business - Totally Boggus
Airport Business - 35
Airport Business - Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Airport Business - 37
Airport Business - 38
Airport Business - 39
Airport Business - Know Your Needs for ARFF Equipment
Airport Business - 41
Airport Business - 42
Airport Business - 43
Airport Business - American Aero's Journey to IS-BAH Stage III
Airport Business - 45
Airport Business - Product Profile
Airport Business - 47
Airport Business - Grounded in Safety...or Safety, Grounded?
Airport Business - 49
Airport Business - 50
Airport Business - 51
Airport Business - 52
https://www.nxtbook.com/endeavor/airportbusiness/marchapril2021
https://www.nxtbook.com/endeavor/airportbusiness/januaryfebruary2021
https://www.nxtbook.com/endeavor/airportbusiness/december2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_November_2020
https://www.nxtbook.com/endeavor/airportbusiness/october2020
https://www.nxtbook.com/endeavor/airportbusiness/augustseptember2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_June-July_2020
https://www.nxtbook.com/endeavor/airportbusiness/may2020
https://www.nxtbook.com/endeavor/airportbusiness/april2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_February-March_2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_December2019-January2020
https://www.nxtbook.com/endeavor/airportbusiness/november2019
https://www.nxtbook.com/endeavor/airportbusiness/october2019
https://www.nxtbook.com/endeavor/airportbusiness/augustseptember2019
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_June-July_2019
https://www.nxtbook.com/endeavor/airportbusiness/may2019
https://www.nxtbook.com/endeavor/airportbusiness/april2019
https://www.nxtbook.com/endeavor/airportbusiness/februarymarch2019
https://www.nxtbookmedia.com