Airport Business - 23

COVER STORY

WITH THE massive passenger growth at
Boston Logan International Airport in recent
years, local leaders knew they needed
to improve the passenger experience
environment across the facility.

NEEDS
Boston Logan International
Airport food court seating
NATHAN FRIED-LIPSKI

Paul McGinn, president of Marketplace
Development said the Massachusetts Port
Authority (Massport) selected the company
a couple of years ago to redevelop and run
the concessions program at Boston Logan
International Airport. The primary objective was
to improve the passenger experience by updating
the overall concessions program.
"We've had the objective of making it as
localized as possible, so that passengers have the
opportunity to have a regional Boston/New
England experience," McGinn said. "Then we're
also working to make sure all of the contemporary
features of the concession program are introduced as well, so the
experience a passenger has while going through Boston Logan is on
par or better than any experience they will have at any other airport
around the world."
McGinn said the company worked in partnership with the airport
and airlines to optimize the space available inside the terminal.
"Logan has had tremendous growth, it's constantly in a state of change,
so there was a need to increase the capacity of the concessions," he said.
"There continues to be the need to work with Massport and the airlines
in ways of deploying concessions in a way that integrates well with other
capital projects that are underway.
Ed Freni, director of aviation for Massport, said the airport needed
to make improvements to Logan while working through limited space.
"We're a very busy airport in a very small footprint," he said. "When
you're handling 40 million plus passengers at a rate of 2.5 million per
year increase the last five years, with that confined area you need to use
every single square foot of space and optimize it."
Terminal B at Boston Logan is undergoing an update and McGinn
said it worked with Massport and American Airlines to redo the security
checkpoint area to introduce a new collection of concessions to serve
passengers. He said the change has dramatically improved the level of
service there.
"There are a number of places in the airport where we're doing the
exact same thing," he said.
Many passengers have a preference to access food or retail options
reasonably close to their gate hold area, McGinn said, so the company
worked with the airlines to address sightlines and locations to make sure
passengers can see their concession from the gate hold area.
A Vino Volo location opened at the end of the west pier in Terminal
B, McGinn said, which is essentially just an extension of the hold room.
Marketplace development also introduced common seating areas in the
terminals to allow passengers to feel like they're in the gate hold area.
"We really work closely to take down some of the barriers that have
been there in the past visually" he said. "We've done things like have
the seating areas of the restaurants blur the line between where the

MAY 2019 \ AVIATIONPROS.COM / 23


http://www.AVIATIONPROS.COM

Airport Business

Table of Contents for the Digital Edition of Airport Business

Inside the Fence
Industry Update
Parking, Profitability & Pinatas
Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Washington Watch
A Vision for the Next Generation of Passenger Needs
Digital Signage Provides New Opportunities for Airport Retail
Totally Boggus
Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Know Your Needs for ARFF Equipment
American Aero's Journey to IS-BAH Stage III
Product Profile
Grounded in Safety...or Safety, Grounded?
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - 5
Airport Business - Inside the Fence
Airport Business - 7
Airport Business - Industry Update
Airport Business - 9
Airport Business - 10
Airport Business - 11
Airport Business - Parking, Profitability & Pinatas
Airport Business - 13
Airport Business - 14
Airport Business - 15
Airport Business - Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Airport Business - 17
Airport Business - 18
Airport Business - 19
Airport Business - Washington Watch
Airport Business - 21
Airport Business - A Vision for the Next Generation of Passenger Needs
Airport Business - 23
Airport Business - 24
Airport Business - 25
Airport Business - 26
Airport Business - 27
Airport Business - 28
Airport Business - 29
Airport Business - Digital Signage Provides New Opportunities for Airport Retail
Airport Business - 31
Airport Business - 32
Airport Business - 33
Airport Business - Totally Boggus
Airport Business - 35
Airport Business - Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Airport Business - 37
Airport Business - 38
Airport Business - 39
Airport Business - Know Your Needs for ARFF Equipment
Airport Business - 41
Airport Business - 42
Airport Business - 43
Airport Business - American Aero's Journey to IS-BAH Stage III
Airport Business - 45
Airport Business - Product Profile
Airport Business - 47
Airport Business - Grounded in Safety...or Safety, Grounded?
Airport Business - 49
Airport Business - 50
Airport Business - 51
Airport Business - 52
https://www.nxtbook.com/endeavor/airportbusiness/marchapril2021
https://www.nxtbook.com/endeavor/airportbusiness/januaryfebruary2021
https://www.nxtbook.com/endeavor/airportbusiness/december2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_November_2020
https://www.nxtbook.com/endeavor/airportbusiness/october2020
https://www.nxtbook.com/endeavor/airportbusiness/augustseptember2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_June-July_2020
https://www.nxtbook.com/endeavor/airportbusiness/may2020
https://www.nxtbook.com/endeavor/airportbusiness/april2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_February-March_2020
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_December2019-January2020
https://www.nxtbook.com/endeavor/airportbusiness/november2019
https://www.nxtbook.com/endeavor/airportbusiness/october2019
https://www.nxtbook.com/endeavor/airportbusiness/augustseptember2019
https://www.nxtbook.com/endeavor/airportbusiness/Airport_Business_June-July_2019
https://www.nxtbook.com/endeavor/airportbusiness/may2019
https://www.nxtbook.com/endeavor/airportbusiness/april2019
https://www.nxtbook.com/endeavor/airportbusiness/februarymarch2019
https://www.nxtbookmedia.com