Airport Business - 13

DIGITAL SIGNAGE
NANOLUMENS INSTALLED four direct-view LED
display solutions in San Antonio International
Airport (SAT). The project includes a flat-panel
display above the B-Side entrance to the baggage
claim zone, a column wrap within the baggage claim
zone and a ribbon display above the TSA check-in
area.
traditional space in an airport for a digital
The project was commissioned
advertising asset."
The fourth display of the project is
by Lamar Airport Advertising, which
recently won a bid for advertising rights
shaped like a quatrefoil, a four-lobed
at SAT. The new LED signage replaced
geometric shape, which is culturally
older LCD-based digital signage and
important for the San Antonio region.
static signage.
The display measures 5.51 feet wide
The rectangular f lat panel display
by 5.41 feet high with a resolution of
672x660. It's meant to be a brand for the
measures 14.96 feet wide by 5.91 feet
high and a resolution of 1824x720. The
city as well as a digital asset.
column wrap is 6.44 feet tall with an
The SAT installation took about two
exterior circumference of 11.86 feet with
weeks to complete. Work was performed
a resolution is 1440x780. The ribbon
at night during low traffic times. It was
display is 33.07 feet wide and 2.46 feet
completed in August.
high with a resolution of 4032x300.
Siegler said one reason Nanolumens
Each of the display features a 2.5mm
was chosen for the project was its direct
pixel pitch and all are used almost
view LED signage technology. The main
exclusively for advertising content. The
level atrium of the terminal is extremely
locations for each display were chosen
bright, so the signage can shine through
because they are high-traffic areas where
the ambient light without ruining image
passengers exhibit high dwell time.
quality.
Eric Siegler, global sales manager
"The modern-day airport is using a
lot less artificial light and a lot more true
for airports and transportation for
sunlight coming in through canopies
Nanolumens, said there are a lot of
unconventional spaces at the airport. or f loor to ceiling windows," he said.
The baggage claim area doesn't have a "There's a lot of competing light in the
lot of big, flat surfaces, so designers had
space. Direct view LED can power
to get creative to make screens viewable
through all that."
from multiple angles.
Direct view LED is increasingly
"Nanolumens used our f lexible
popular in the airport space because
2.5mm product to wrap a column, so
of the quality of the image and lower
maintenance cost during the life of the
there's a 360-degree cylinder that's
sign compared to legacy signage. Siegler
wrapped around a column that's
structurally needed for the airport," said it's a free-form technology, so they
he said. "It's a great use for a non- can build a variety of custom structures.

The specific
locations for
each display were
chosen because
they are hightraffic areas where
passengers also
exhibit high dwell
time.
NANOLUMENS

Direct view LED allows for
better picture clarity in airports
where there is more ambient
lighting.
NANOLUMENS

"Technology is something that all
airports are looking at upgrading," he
said. "Finding technology that not
only is relevant today but keep them
relevant in the future is important to
them. Direct view LED is one of those
technologies they embrace because of
the lifespan, because of the relevancy and
because of the cool factor.
Siegler recommended airports get
companies like Nanolumens involved
in the early stages when considering
direct view LED installation. They
understand the technology and can map
out what they will need ahead of the
infrastructure and design work.
Airports should also understand how
people will move through their terminal.
"If you have a good understanding
of where people will dwelling,
bottlenecking and stopping, maybe
there's a way signage can eliminate those
hang ups," Siegler said. "People are using
big digital signage up high in a space
that was traditionally crowded because
people needed to make a decision to go
left or right and it wasn't very clear with
static signage." 

MAY 2020 \ AVIATIONPROS.COM / 13
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Airport Business

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