Airport Business - 24

CONCESSIONS
AUTHOR Walker Jaroch

Unusual In a Good Way

From one-of-a-kind services that make traveling easier and travelers healthier,
to spots that keep passengers entertained as they wait, airports around the
country are hosting unique stops that set themselves apart from the rest.
TRAVEL CAN often seem like more of a hassle than
it's worth. The luggage is packed and loaded in the
car bright and early to catch the morning flight out.
The only item not packed is the coat you're wearing,
and while it's needed now, it'll be 70 and sunny all
week at your destination. A catch-22: leave the coat
and suffer a cold drive to and from the airport, or
lug the puffy accessory with you the rest of the trip?

The
Summerfest
Marketplace
is home to
MKE's coat
check.

E nt e r M i lw au ke e M it chel l
International Airport (MKE), who
introduced a first-of-its-kind coat check
service in January, alleviating the coat
conundrum of their local Wisconsin
passengers escaping northern winter for
southern warmth.
"One of the most frequently asked
questions at our airport information

traveler's aid desk is do you have lockers? Is
there somewhere where I can put my coat?
That's been the situation for a number of
years because lockers are not permitted
in airports," said Harold Mester, MKE's
director of public affairs and marketing.
"Coats take up a lot of space in luggage and
if you're able to free up that space, maybe
you take your smaller suitcase instead of

MILWAUKEE
MITCHELL
INTERNATIONAL
AIRPORT

24 \ AIRPORTBUSINESS / MAY 2020

your larger one and you just do a carry
on. It could be the difference between
a passenger checking a bag or taking a
carry on."
Mester said that the coat check idea
was something that MKE leadership had
had in the back of their minds for some
time. When the airport issued an RFP for
a new concession program, they included
the coat check.
"We thought that would be an
appropriate place to put this idea
and see if it's something that
would be workable," added
Mester.
Signage at MKE
for the coat check
service.
MILWAUKEE MITCHELL
INTERNATIONAL AIRPORT



Airport Business

Table of Contents for the Digital Edition of Airport Business

Inside the Fence: Break the Brittle
Industry Update
Lamar Lights Up San Antonio with Direct View LED
Washington Watch: Airport Industry Must Remain Unified During COVID-19 Crisis
Strengthen Sanitation Standards
Bathroom Tech Booms
Unusual In a Good Way
Built to Move
Totally Boggus: Institute of Boggus Talk: Picking Up the Pace of Deplaning
Ground Transportation: The Parking Lot and the White Elephant
Optimization Software Helps Airports Address Operational Challenges
Product Focus
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - 5
Airport Business - Inside the Fence: Break the Brittle
Airport Business - 7
Airport Business - Industry Update
Airport Business - 9
Airport Business - 10
Airport Business - 11
Airport Business - Lamar Lights Up San Antonio with Direct View LED
Airport Business - 13
Airport Business - Washington Watch: Airport Industry Must Remain Unified During COVID-19 Crisis
Airport Business - 15
Airport Business - Strengthen Sanitation Standards
Airport Business - 17
Airport Business - 18
Airport Business - 19
Airport Business - Bathroom Tech Booms
Airport Business - 21
Airport Business - 22
Airport Business - 23
Airport Business - Unusual In a Good Way
Airport Business - 25
Airport Business - 26
Airport Business - 27
Airport Business - Built to Move
Airport Business - 29
Airport Business - 30
Airport Business - 31
Airport Business - Totally Boggus: Institute of Boggus Talk: Picking Up the Pace of Deplaning
Airport Business - 33
Airport Business - Ground Transportation: The Parking Lot and the White Elephant
Airport Business - 35
Airport Business - Optimization Software Helps Airports Address Operational Challenges
Airport Business - 37
Airport Business - 38
Airport Business - 39
Airport Business - Product Focus
Airport Business - 41
Airport Business - 42
Airport Business - 43
Airport Business - 44
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