November-December 2022 - 25

PRODUCT PROFILE
any message, from any source, data
or not, anywhere, any time, " he said.
If a vehicle in front of the airport
exceeds the height limit of the overpass,
all the signs in the path of the
vehicle can change to direct the
vehicle away from that overpass.
" We wanted to enable business
units to control content dynamically
and be able to do that at the press
of a button, " he said, which means
they no longer need to go through IT.
Behind the Screens
MSP knew what it was trying to
achieve. The question was how.
" Like many airports, MSP had
a very siloed approach to digital
signage, " said digital signage expert
Neil Bron Chatwood of Omnivex
Corporation. " Digital signage is traditionally
screens on a wall serving a
single purpose. Our products enable
any content, on any screen, at any
time. We also bridge the passenger-owned
technology gap. Moving
beyond screens on a wall to passenger
smartphones and smart TVs. "
Omnivex, a software development
firm, has been helping with real-time
data for over 30 years and provides
a visual communications platform.
" Screens can do whatever we
want, any time of the day, regardless
of where (they're) positioned in
the airport. The data's unified, all
the assets are unified, which gives us
ultimate flexibility throughout the
airport, " he said.
Connecting people to information
and extending it for a broader
purpose is the role of the digital
signage system, said Omnivex
President Chris Devlin, adding,
" Done properly, they're some of the
most connected systems in the world. "
They're cross brand, cross department,
through a whole facility, he
said, " So it really is a digital experience
platform. "
The systems integrator for the
project was Radiant Technology
Group. Work done by Radiant
Technology began with consulting,
including a multi-year vision and
NOVEMBER/DECEMBER 2022 \ AVIATIONPROS.COM / 25
implementation plan, said Doug
Freutel, Radiant Technology VP
of innovation and visionary. Freutel
reports moving MSP's various digital
assets onto one platform took about
four years and complete consolidation
was achieved this year.
He describes MSP's vision not as
digitization (analog to digital) but
as a digital transformation (completely
transforming an experience
using digital).
" When passengers get off the plane,
they're not going to be barraged
with a tons of digital signs and overwhelmed
with information. We can
actually have fewer signs and be able
to know with some intelligence what
that passenger is trying to accomplish
and make their journey much more
impactful. "
Using Pulse, Radiant Technology's
monitoring software, the airport
and Radiant Technology monitor the
digital display ecosystem.
" We integrated into the ticketing
system, which is their Service Now
platform, " Freutel said. If a screen
shuts off, for instance, an alert is generated
in Service Now. The airport's
IT help desk provides initial support.
If more help is needed, Radiant
Technology has remote management
capabilities, and with critical systems,
engineers respond within 30 minutes.
Radiant Technology's digital
signage controller (a tool to enhance
workflows for departments, vendors
and airlines to to be more efficient
in managing the display systems
that impact the different parts of
the passenger journey) for MSP has
been named a 2022 Digital Signage
Experience Award finalist. The
awards program recognizes companies
from around the world whose
" digital signage installations and campaigns
challenge existing standards
and drive the industry forward. " 
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November-December 2022

Table of Contents for the Digital Edition of November-December 2022
