Airport Business - 38
UNDER
BLAYKE ESPARZA
B
General Manager at LAX, Unibail-Rodamco-Westfield Airports
layke Esparza is the general manager at LAX
for Unibail-Rodamco-Westfield Airports
and as such, he's focused on finding new ways
to meet the ever-evolving demands of airport
customers.
"I do feel like that customer
demand of something bigger and
better, it keeps my wheels turning
and my thoughts engaged on what
I would want and what I would
expect as a consumer," Esparza said.
"I think, 'How can we plus up what
has been a pretty basic or cookie
cutter experience?' That's the
exciting challenge. What makes customers tick?
What makes them excited? What will draw
them in? That's probably the most exciting
thing about this chapter and this business with
the airports."
With a decade of retail experience under
his belt, Esparza is using his knowledge in
working with Los Angeles World Airports
on its guest service council, which serves to
improve all aspects of the LAX experience, and
the value for money council, whose goal is to
improve the value for goods and services at
the airport.
In addition, Esparza has been the
operations lead implementing LAX's new
digital marketplace, which allows guests to
pre-order food in the terminal and browse
products and menus from restaurants and stores
at LAX. Esparza was also one of URW's leaders
in the multimillion dollar redevelopment of
Terminal 1, which was awarded "best airport
concessions transformation" by Airports
Council International-North America.
"I feel like now where everyone is at with
their expectation of being wowed, I do feel like
it's a pivotal moment for the non-aeronautical
side of the business to focus on how we can
wow the customer," Esparza said.
Alma Mater: Loyola Marymount University
Fun fact about myself: Proud husband to a wonderful
wife and father of three kids. I think for some of us in
this thirty-pocket, early forties, managing the career and
work life with any children at all, let alone three, I think
that is fun and interesting
Favorite aircraft: The A380
Are you a pilot?: No
Someone I look up to in the industry: Deborah Flint,
CEO of LAWA. I love watching her speak and watching
the way her mind works about approaching the airport
with the whole guest experience in mind
My favorite thing about aviation is: The science behind
it. To think that you have this aircraft that's able to move
through the air. Every time I see an A380 take off or land,
to see something of that size being able to lift off that
quickly, it never gets old
www.AviationPros.com/21094739
CONGRATULATING
BLAYKE ESPARZA
Airport Business' 2019
"Top 40 Under 40"
We're proud to have you on our team and we salute your
dedication to reimagining the airport experience.
Blayke Esparza
General Manager, LAX
URW Airports
38 \ AIRPORTBUSINESS / NOVEMBER 2019
URWAIRPORTS.COM
http://www.AviationPros.com/21094739
http://www.URWAIRPORTS.COM
Airport Business
Table of Contents for the Digital Edition of Airport Business
Inside the Fence: The Penumbra of the Next Generation
Industry Update
Washington Watch: The REAL ID Deadline is Fast Approaching and Airports are Making it a Priority
Air Canada Looks to Modernize GSE with Construction of New Facility
The Most Common Airport Security Challenges are Manageable: Here's How
The 2019 Top 40 Under 40
Airport Stressing You Out? Imagine Working There
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - 5
Airport Business - Inside the Fence: The Penumbra of the Next Generation
Airport Business - 7
Airport Business - Industry Update
Airport Business - 9
Airport Business - 10
Airport Business - 11
Airport Business - 12
Airport Business - 13
Airport Business - Washington Watch: The REAL ID Deadline is Fast Approaching and Airports are Making it a Priority
Airport Business - 15
Airport Business - Air Canada Looks to Modernize GSE with Construction of New Facility
Airport Business - 17
Airport Business - 18
Airport Business - 19
Airport Business - The Most Common Airport Security Challenges are Manageable: Here's How
Airport Business - 21
Airport Business - 22
Airport Business - 23
Airport Business - The 2019 Top 40 Under 40
Airport Business - 25
Airport Business - 26
Airport Business - 27
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Airport Business - Airport Stressing You Out? Imagine Working There
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