September-October_2021 - 38

SMART DATA
Smart data solutions send
travelers the promotions that
best match their profiles,
ensuring that the appropriate
target audience is always
reached.
ZOOX SMART DATA
United States Postal Service
and up-to-date profiles each trip; as a
traveler returns home, they can receive
active promotions at an airport gift shop,
encouraging travelers to purchase lastminute
souvenirs for their loved ones.
Smart data solutions can remove the
Statement of Ownership, Management, and Circulation
1. Publication Title: AIRPORT BUSINESS
2. Publication Number: 001-614
3. Filing Date: 9/15/2021
4.
5. Number of Issues Published Annually: 6
6. Annual Subscription Price: Free to Qualified
7.
8.
9.
(Requester Publications Only)
Issue of Frequency: Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec
Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC,
1233 Janesville Ave, Fort Atkinson, WI 53538
Contact Person: Debbie Dumke
Telephone: 920-563-1763
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,331 54th Ave N.,
Nashhville, TN 37209
Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Missy Zingsheim, Endeavor Business Media, LLC 1233
Janesville Ave, Fort Atkinson, WI 53538 ; Editor: Joe Petrie, Endeavor Business Media, LLC 1233 Janesville Ave, Fort Atkinson, WI 53538 ; Managing
Editor: Walker Jaroch, Endeavor Business Media, LLC 1233 Janesville Ave, Fort Atkinson, WI 53538
10.
11.
12.
13.
Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37205; Endeavor Media Holdings II, LLC,
905 Tower Place, Nashville, TN 37205
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other
Securities: None
Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)
The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Publication Title: AIRPORT BUSINESS
14. Issue Date for Circulation Data: July/August 2021
15. Extent and Nature of Circulation
Average No. Copies
Each Issue During
Preceding 12 Months
a. Total Number of Copies (Net press run)
b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written
request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including
nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.)
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request
from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal
rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested
Distribution Outside USPS®
c.
d.
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)
Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests
Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association
Requests, Names obtained from Business Directories, Lists, and other sources)
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3
years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests,
Names obtained from Business Directories, Lists, and other sources)
(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail,
Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services
Rates)
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms
and Other Sources)
e.
f.
g.
h.
i.
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a)
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies
(Line 16a)
d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies)
I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:
(16b diveded by 16c x 100)
x
issue of this publication.
18
Debbie Dumke, Sr Audience Development Manager
Sep/Oct 2021
Date
8/31/21
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who
omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil
penalties).
3,630
3,641
13,544
9,105
No. Copies of Single Issue Published
Nearest to Filing Date
13,826
9,117
guesswork often associated with airport
amenity marketing, a crucial pain point
in the industry. By compiling complex
traveler data, smart data solutions will
send travelers the promotions that best
match their profiles, ensuring that the
appropriate target audience is always
reached. Rather than overwhelming
travelers with an influx of promotional
mes sages,
del iver ing
a
highly
personalized smart data experience may
allow travelers to be more inclined to
read promotional messaging. Airport
operators can increase satisfaction
and meet the demands of the modern
traveler, while simultaneously ensuring
marketing efforts are designed to deliver
a high success rate.
168
9,273
176
9,293
159
3,789
13,062
483
13,544
70.99%
2,925
12,198
15,987
76.30%
571
4,212
13,505
321
13,826
68.81%
3,152
12,445
16,657
74.71 %
Boosting Localized
Advertising
Airports offer the unique opportunity to
provide travelers visiting a new area with
local recommendations, an additional
source of revenue for airport operations.
In an effort to better understand their
unfamiliar surroundings, travelers will
be more inclined to learn about nearby
services and local attractions. But simply
offering localized advertisements is not
enough; a young individual on a business
trip most likely won't be interested in
the theme park advertisements that
might pique a family's interest. When
an airport utilizes smart data solutions,
however, operators can provide travelers
with tailored local offerings, ensuring
advertisements are most closely aligned
with a traveler's unique interests. A
couple on vacation, for example, can
receive the guided tour promotions
that best fit their needs, and a person
38 \ AIRPORTBUSINESS / SEPTEMBER/OCTOBER 2021

September-October_2021

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