Automatic_Merchandiser_October-November_2020 - 31

C

Fuel Culture,
Work Happy
Corporate Essentials navigates
the pandemic's challenges in the
competitive metro New York City market
by pivoting to serve new needs and redefining
the ultimate break room experience
By Emily Jed, Contributing Editor

orporate Essentials lives by
the motto "Fuel Culture. Work
Happy," and while today's challenges require a new round of
ingenuity, fortitude and stamina,
founder and CEO Judson Kleinman is
rising to the occasion.
"It may not be what it was, but
the workplaces are returning and
reenergizing and we have a big role to
play," Kleinman said. "We all have to
find ways to change and reinvent and
be true to why we're in this business.
We're here to help our customers with
recruitment, retention, and happiness,
and now to create a safe experience."
Corporate Essentials was on a
steady upward trajectory as a leading
workplace refreshments provider in
the metro New York City market,
with nine consecutive years of 20%
growth. It moved into its Parsippany, N.J., headquarters in 2012 with
a 28-person team and expanded to
occupy its current 50,000 sq. ft. space
a few years later to accommodate its
rapid growth.
Kleinman was a pioneer of the
pantry service concept, stocking break
rooms with complementary refreshments as an employer-subsidized
amenity for employees, which took
hold like wildfire in the Big Apple,
further contributing to its growth.
The company's staff had grown to 140
just before COVID-19 forced a major
round of layoffs and pay cuts in March
when the nation shut down.
Now the operator's focus, like that of
his industry peers from coast to coast, is
on rebuilding and restrategizing.
"How do we as an industry become
a trusted resource for clients to rethink
how they come back to work in a
safe manner?" Kleinman asked. "We
always focus on culture, and now they
will come back to a new one. We're in
The Corporate Essentials break room is
an inviting space.
Corporate Essentials

October/November 2020 * VendingMarketWatch.com

31



http://www.VendingMarketWatch.com

Automatic_Merchandiser_October-November_2020

Table of Contents for the Digital Edition of Automatic_Merchandiser_October-November_2020

Editors's Note
Industry News
OCS Update
Stoking the Breakfast Fire
Fresh Restart
COVID-19 Ushers in New Ear of Touchless Coffee Equipment and Sanitary Solutions
Fuel Culture, Work Happt
Classifieds
Social Hubs
Automatic_Merchandiser_October-November_2020 - 1
Automatic_Merchandiser_October-November_2020 - 2
Automatic_Merchandiser_October-November_2020 - 3
Automatic_Merchandiser_October-November_2020 - 4
Automatic_Merchandiser_October-November_2020 - 5
Automatic_Merchandiser_October-November_2020 - Editors's Note
Automatic_Merchandiser_October-November_2020 - 7
Automatic_Merchandiser_October-November_2020 - Industry News
Automatic_Merchandiser_October-November_2020 - 9
Automatic_Merchandiser_October-November_2020 - OCS Update
Automatic_Merchandiser_October-November_2020 - 11
Automatic_Merchandiser_October-November_2020 - 12
Automatic_Merchandiser_October-November_2020 - 13
Automatic_Merchandiser_October-November_2020 - Stoking the Breakfast Fire
Automatic_Merchandiser_October-November_2020 - 15
Automatic_Merchandiser_October-November_2020 - 16
Automatic_Merchandiser_October-November_2020 - 17
Automatic_Merchandiser_October-November_2020 - 18
Automatic_Merchandiser_October-November_2020 - 19
Automatic_Merchandiser_October-November_2020 - Fresh Restart
Automatic_Merchandiser_October-November_2020 - 21
Automatic_Merchandiser_October-November_2020 - 22
Automatic_Merchandiser_October-November_2020 - 23
Automatic_Merchandiser_October-November_2020 - 24
Automatic_Merchandiser_October-November_2020 - 25
Automatic_Merchandiser_October-November_2020 - COVID-19 Ushers in New Ear of Touchless Coffee Equipment and Sanitary Solutions
Automatic_Merchandiser_October-November_2020 - 27
Automatic_Merchandiser_October-November_2020 - 28
Automatic_Merchandiser_October-November_2020 - 29
Automatic_Merchandiser_October-November_2020 - Fuel Culture, Work Happt
Automatic_Merchandiser_October-November_2020 - 31
Automatic_Merchandiser_October-November_2020 - 32
Automatic_Merchandiser_October-November_2020 - 33
Automatic_Merchandiser_October-November_2020 - 34
Automatic_Merchandiser_October-November_2020 - 35
Automatic_Merchandiser_October-November_2020 - 36
Automatic_Merchandiser_October-November_2020 - Classifieds
Automatic_Merchandiser_October-November_2020 - Social Hubs
Automatic_Merchandiser_October-November_2020 - 39
Automatic_Merchandiser_October-November_2020 - 40
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