Automatic_Merchandiser_February-March_2020 - 18
Four
Trends In
Workplace
Beverages
How operators can stay competitive in 2020
By Abby White, Editor
L
ike most things in life, an ideal
product mix is never truly finished.
New products are continually
offered in workplace beverages,
incorporating the many trends driving
consumer preferences. The number of
new beverage options can be daunting,
leading operators to wonder how to fit
new products and traditional favorites in their warehouses (and in their
clients' break rooms). We asked suppli-
ers to advise operators on the biggest
trends impacting beverages in 2020.
1.
CONSUMERS WANT
VARIETY AND QUALITY
It's not enough to stock your
vending machines, micro
markets and office coffee service
(OCS) accounts with traditional
favorites. In addition to supplying the
products and brands consumers know
and love, consider integrating a variety
of new, high-quality beverages to
encourage customers to make repeat
visits throughout the workday.
"Consumers are consistently
looking for high-quality coffee, teas
and specialty drinks such as lattes,
cappuccinos and mochas," said Jason
College, vice president of sales at
Newco. "Cold brew coffees and nitro
- while a smaller percentage of the
market - create additional opportunities to enjoy coffees cold and infused
throughout the day."
Melissa Kalimov, COO at RISE
Brewing Co., noted that part of a
positive retail experience involves
introducing consumers to new options
and competitors outside the office are
already offering these consumers a
wider selection of new products.
"People want to have an element
of discovery in these experiences," she
said. "With the explosion of new and
interesting options for snacks and beverages in the grocery store, people are
also looking for their offices and micro
markets to be a platform of 'what's new'
and brand discovery."
Additionally, if your clients'
employees don't see what they want in
the break room, they're more likely to
leave the office, causing a decrease in
productivity and time spent working.
According to a 2019 Technomic Office
Coffee Trend Report, 58% of consumers say having a variety of coffee
options at work is important to them,
and 86% say they at least sometimes
Ievgeniia Lytvynovych | 1075488942 | Getty Images
REFRESHMENT SOLUTIONS
Automatic_Merchandiser_February-March_2020
Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2020
Leap of Faith
Editor's Note
Industry News
OCS Update
Classifieds
Social Hubs
Four Trends in Workplace Beverages
Technology Solution Selections
For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 1
Automatic_Merchandiser_February-March_2020 - 2
Automatic_Merchandiser_February-March_2020 - 3
Automatic_Merchandiser_February-March_2020 - 4
Automatic_Merchandiser_February-March_2020 - 5
Automatic_Merchandiser_February-March_2020 - Editor's Note
Automatic_Merchandiser_February-March_2020 - 7
Automatic_Merchandiser_February-March_2020 - Industry News
Automatic_Merchandiser_February-March_2020 - 9
Automatic_Merchandiser_February-March_2020 - 10
Automatic_Merchandiser_February-March_2020 - 11
Automatic_Merchandiser_February-March_2020 - 12
Automatic_Merchandiser_February-March_2020 - 13
Automatic_Merchandiser_February-March_2020 - OCS Update
Automatic_Merchandiser_February-March_2020 - 15
Automatic_Merchandiser_February-March_2020 - 16
Automatic_Merchandiser_February-March_2020 - 17
Automatic_Merchandiser_February-March_2020 - Four Trends in Workplace Beverages
Automatic_Merchandiser_February-March_2020 - 19
Automatic_Merchandiser_February-March_2020 - 20
Automatic_Merchandiser_February-March_2020 - 21
Automatic_Merchandiser_February-March_2020 - Leap of Faith
Automatic_Merchandiser_February-March_2020 - 23
Automatic_Merchandiser_February-March_2020 - 24
Automatic_Merchandiser_February-March_2020 - 25
Automatic_Merchandiser_February-March_2020 - 26
Automatic_Merchandiser_February-March_2020 - 27
Automatic_Merchandiser_February-March_2020 - 28
Automatic_Merchandiser_February-March_2020 - 29
Automatic_Merchandiser_February-March_2020 - 30
Automatic_Merchandiser_February-March_2020 - 31
Automatic_Merchandiser_February-March_2020 - Technology Solution Selections
Automatic_Merchandiser_February-March_2020 - 33
Automatic_Merchandiser_February-March_2020 - 34
Automatic_Merchandiser_February-March_2020 - 35
Automatic_Merchandiser_February-March_2020 - 36
Automatic_Merchandiser_February-March_2020 - 37
Automatic_Merchandiser_February-March_2020 - 38
Automatic_Merchandiser_February-March_2020 - 39
Automatic_Merchandiser_February-March_2020 - For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 41
Automatic_Merchandiser_February-March_2020 - 42
Automatic_Merchandiser_February-March_2020 - 43
Automatic_Merchandiser_February-March_2020 - Classifieds
Automatic_Merchandiser_February-March_2020 - 45
Automatic_Merchandiser_February-March_2020 - Social Hubs
Automatic_Merchandiser_February-March_2020 - 47
Automatic_Merchandiser_February-March_2020 - 48
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