Automatic_Merchandiser_February-March_2020 - 30

WHAT'S NEXT FOR WELL-BEAN

In late 2018, Brown started expanding
into micro markets, which she said
was a necessary step to stay competitive. She entered an exclusive partnership with 365 Retail Markets, which
connected her with Steve and Patty
Closser at Translucent. They subsequently opened 14 markets together.
Brown recently renovated Well-Bean's
roastery, increasing her cold brewing
capabilities.
"We place kegerators and we deliver
cold brew and kombucha," Brown
said. "It's turned into one of the larger
revenue streams for new business. The
reason it's taken off is because no one is
really doing it here, so we saw that gap
in the market and we wanted to fill it.
Our margins are incredible because it's
our own coffee."
While the expansion of services has
been good for business, Brown wanted

30

to focus on why she started Well-Bean
in the first place. In January 2020,
Brown took her fifth coffee farm origin
trip to Nicaragua, bringing industry
professionals from Canteen, Agora
Refreshments, and G & J Marketing
and Sales. In addition to visiting the
farm Well-Bean sources directly from,
Brown provided food baskets, medicine and toiletries to families in need
through New Song.
"It was great to go down and see
how coffee can change the farmers and
the living situation on the farm," she
said. "We can make money and give
back to New Song and really change
those communities with what we do
every day."
"My goal is to be a 100% roaster for
office coffee and convenience services,
and to work directly with partners," she
continued. "There are a lot of roasters out there, but not many that just

Automatic Merchandiser * February/March 2020

focus on OCS, and none that were
OCS operators that then went into
roasting. I can take that background to
help other operators be successful. My
goal is to have five or six partners from
around the world that we can source
direct from, and then work with a nonprofit in those areas. So, for instance,
we bring in Nicaraguan beans to
support New Song, and when we work
in Guatemala, we want to work with
a non-profit there so we can support
their local economy and the non-profit
with the sale of those beans."
Brown recently moved one step
closer to this goal, announcing that
a national OCS operator will acquire
Well-Bean's routes in a strategic partnership, allowing her to focus on coffee. This partnership will also expand
Well-Bean's reach, as the national
OCS operator will sell its coffee and
cold brew.



http://www.LittleDebbieVending.com

Automatic_Merchandiser_February-March_2020

Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2020

Leap of Faith
Editor's Note
Industry News
OCS Update
Classifieds
Social Hubs
Four Trends in Workplace Beverages
Technology Solution Selections
For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 1
Automatic_Merchandiser_February-March_2020 - 2
Automatic_Merchandiser_February-March_2020 - 3
Automatic_Merchandiser_February-March_2020 - 4
Automatic_Merchandiser_February-March_2020 - 5
Automatic_Merchandiser_February-March_2020 - Editor's Note
Automatic_Merchandiser_February-March_2020 - 7
Automatic_Merchandiser_February-March_2020 - Industry News
Automatic_Merchandiser_February-March_2020 - 9
Automatic_Merchandiser_February-March_2020 - 10
Automatic_Merchandiser_February-March_2020 - 11
Automatic_Merchandiser_February-March_2020 - 12
Automatic_Merchandiser_February-March_2020 - 13
Automatic_Merchandiser_February-March_2020 - OCS Update
Automatic_Merchandiser_February-March_2020 - 15
Automatic_Merchandiser_February-March_2020 - 16
Automatic_Merchandiser_February-March_2020 - 17
Automatic_Merchandiser_February-March_2020 - Four Trends in Workplace Beverages
Automatic_Merchandiser_February-March_2020 - 19
Automatic_Merchandiser_February-March_2020 - 20
Automatic_Merchandiser_February-March_2020 - 21
Automatic_Merchandiser_February-March_2020 - Leap of Faith
Automatic_Merchandiser_February-March_2020 - 23
Automatic_Merchandiser_February-March_2020 - 24
Automatic_Merchandiser_February-March_2020 - 25
Automatic_Merchandiser_February-March_2020 - 26
Automatic_Merchandiser_February-March_2020 - 27
Automatic_Merchandiser_February-March_2020 - 28
Automatic_Merchandiser_February-March_2020 - 29
Automatic_Merchandiser_February-March_2020 - 30
Automatic_Merchandiser_February-March_2020 - 31
Automatic_Merchandiser_February-March_2020 - Technology Solution Selections
Automatic_Merchandiser_February-March_2020 - 33
Automatic_Merchandiser_February-March_2020 - 34
Automatic_Merchandiser_February-March_2020 - 35
Automatic_Merchandiser_February-March_2020 - 36
Automatic_Merchandiser_February-March_2020 - 37
Automatic_Merchandiser_February-March_2020 - 38
Automatic_Merchandiser_February-March_2020 - 39
Automatic_Merchandiser_February-March_2020 - For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 41
Automatic_Merchandiser_February-March_2020 - 42
Automatic_Merchandiser_February-March_2020 - 43
Automatic_Merchandiser_February-March_2020 - Classifieds
Automatic_Merchandiser_February-March_2020 - 45
Automatic_Merchandiser_February-March_2020 - Social Hubs
Automatic_Merchandiser_February-March_2020 - 47
Automatic_Merchandiser_February-March_2020 - 48
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