September_2021 - 34

New England's American Food and Vending celebrates
40 years on an upswing as COVID's restrictions ease
By Emily Jed, Contributing Editor
merican Food and Vending is welcoming
back-to-school season with cautious optimism.
Not only are teachers and students
returning in person from COVID-19
quarantine, but parents and caregivers free
from the childcare obligations imposed by
remote learning can now rejoin their workplaces
in force.
After navigating COVID's extraordinary
challenges and reinventing its services accordingly,
the full-line vending, micro market,
office coffee service and water provider based
in Woburn, MA, has extra reason to celebrate
its 40-year milestone as a convenience service
leader in the New England market.
At the helm are chief operating officer Jim
Roselando and vice president Patrick Arone,
who carry on the legacy of Jim's father, Jim Sr.,
who remains active in the business.
The senior operator began his career working
for Canteen as a route driver and moved up the
ranks into a managerial role. He and a coworker
on the sales team eventually joined forces and
left Canteen to apply their respective vending
operations and sales know-how to start AFV.
34 Automatic Merchandiser * September 2021
No one on a client's premises should ever
walk away frustrated or disappointed by the
fare they offer in vending, micro markets and
coffee service. "
Jim Roselando Jr., AFV COO
" They started from scratch, developing loyalists
through hard work, dedication and exemplary
customer service, one snack, one beverage
at a time, " Roselando commented. " We continue
to hold true to those values today. "
Jim Sr. assumed sole ownership of the operation
a decade later. Jim Jr. grew up in the business
and joined full time in 1990 after graduating
from college. Arone was a seasoned industry
veteran with stints at Coca-Cola and Nestlé
under his belt when he joined AFV in 2001. Both
lead the organization today.
A testament to AFV's enduring success
throughout four decades is that it still services
Operators Jim
Roselando Jr. (left)
and Patrick Arone
are pictured in
AFV's Woburn, MA,
Photos by American
Food and Vending


Table of Contents for the Digital Edition of September_2021

Editor's Note
Industry News
State of the Coffee Service Industry Report
40 Under 40
Health-Aware Snackers Inspire Innovation
Back-to-School Refuel
Social Hubs
September_2021 - PCOV1
September_2021 - PCOV2
September_2021 - 1
September_2021 - 2
September_2021 - 3
September_2021 - 4
September_2021 - 5
September_2021 - Editor's Note
September_2021 - 7
September_2021 - Industry News
September_2021 - 9
September_2021 - State of the Coffee Service Industry Report
September_2021 - 11
September_2021 - 12
September_2021 - 13
September_2021 - 14
September_2021 - 15
September_2021 - 40 Under 40
September_2021 - 17
September_2021 - 18
September_2021 - 19
September_2021 - 20
September_2021 - 21
September_2021 - 22
September_2021 - 23
September_2021 - 24
September_2021 - 25
September_2021 - 26
September_2021 - 27
September_2021 - Health-Aware Snackers Inspire Innovation
September_2021 - 29
September_2021 - 30
September_2021 - 31
September_2021 - 32
September_2021 - 33
September_2021 - Back-to-School Refuel
September_2021 - 35
September_2021 - 36
September_2021 - 37
September_2021 - 38
September_2021 - 39
September_2021 - 40
September_2021 - Classifieds
September_2021 - Social Hubs
September_2021 - 43
September_2021 - 44