April 2023 - 24

S P ON S OR E D F E A T UR E
Flavia's new C300
gives operators a
competitive advantage
As one of the first single-cup solutions,
Flavia has emerged as a frontrunner
on the strength of multiple beverage
choices, including cold drink options.
By Bob Tullio
Amazingly, as a major operator in
greater Los Angeles for 37 years,
I never operated a Flavia unit. The
more I have learned about Flavia,
the more I realize that Flavia would
have made my business even more
valuable. As an operator today,
there is no way I would operate an
OCS business without Flavia. With
the April launch of the new Flavia
C300, Flavia is clearly an essential
product for any serious operator.
Meeting evolving needs
As one of the leading single-cup
beverage solutions, Flavia has
always been centered around
convenience, reliability and variety.
Introduced in the 1980s, Flavia
elevated its game to the next level
in 2020, adding cold drinks to
the Flavia product line, with the
launch of the Flavia C600 + CHILL.
" This was a game-changer not
just because it enabled us to meet
more consumer needs throughout
the workday, but also because we
know that, even when it comes
to coffee, consumer preferences
are evolving, " said Nathan Route,
senior associate brand manager
for Flavia. " Iced coffee and cold
brew ar e growing trends, even in
the cooler months, especially with
millennial and Gen Z consumers. "
The new C300 expands the
opportunity for operators to add
cold drinks as part of the Flavia
platform. " We felt the shift in
consumption preferences was so
important that we expanded access
to Flavia cold drinks by adding Chill
Refresh technology to the new Flavia
C300, which is a more compact,
affordable and easy-to-use workplace
brewer, perfect for mediumto
large-size offices, " Route said.
" Now, cold drinks will be accessible,
with a Chill module, across
the majority of the Flavia machine
portfolio. This means more variety,
in even more workplaces. "
Big innovation - cold drinks
Route believes that the addition
of cold drinks has been one of Flavia's
biggest innovations in recent
years, and the infused waters have
been especially popular. Flavia
currently offers Strawberry Basil
and Cucumber Lime Mint infused
waters in its everyday portfolio,
and this month, it is launching a
Yuzu Lemon infused water as a limited-edition
item. " All of the infused
waters are made with all-natural
ingredients, no artificial colors or
sweeteners, and under 15 calories, "
he added.
Flavia's cold brew solution
" The Lavazza Cold Brew is also
a popular item in our new cold
drinks range. The technology is
very unique, in order to be able to
produce a cold brew coffee using
ground coffee, not liquid, right from
a Freshpack. It's a great option
for offices looking to keep up with
the cold brew coffee trend without
investing in a lot of other equipment, "
Route noted.
The cold brew coffee market
grew by 7.23% year-over-year from
2022 to 2023, according to TechNavio's
Global Cold Brew Coffee
Market 2023-2027. This accelerated
growth is largely driven by
millennials and Gen Z, which make
up a large portion of the workforce.
The Lavazza Cold Brew Freshpack
is a key product addition for operators
to easily offer a cold brew
option.
Flavia's competitive
advantage
FLAVIA
Flavia has been delivering a competitive
advantage for operators since
it was introduced back in the 1980s.
24 Automatic Merchandiser * April 2023
April 2023

Table of Contents for the Digital Edition of April 2023
