April 2023 - 50

For nearly a decade, Executive Refreshments
OPERATION PROFILE
Executive Refreshments
Founded: 2003
Headquarters: Dallas
Website:
executiverefreshments.com
Number of routes: 7
Number of vending
machines: 150+
Number of micro markets: 50
Vending machine suppliers:
AVS
Micro market equipment
suppliers: Fixturelite,
Frameworks Displays, CoolBlu
Coolers, 365 Retail Markets
Technology providers:
365 Retail Markets,
Panoptyc, Cantaloupe,
Tech 2 Success, OptConnect
Distributors: Ben E. Keith
Foods, Vistar, Coke, Pepsi,
Keurig Dr Pepper, Lavazza,
Massimo Zanetti
continued as a two-man show. With a solid
foundation, Lou decided to bring on a few salespeople
to handle cold call and referral volume.
Lou says that his biggest hurdle entering the
convenience service space was learning to service and
repair the myriad of machinery and equipment on the
fly. " I had no knowledge about vending in particular
and had no expertise in coffee brewers. But I took on
anything, " he recalled.
Until 2014, micro markets were not even
on Lou's radar, and vending represented only a
fraction of Executive Refreshments' business; OCS
accounted for the lion's share. Being adaptable and
open to the growing trends, Lou began expanding
and diversifying his convenience services. By
2015, Executive Refreshments' breakdown was
approximately 60% OCS, 30% micro markets and
10% vending. Incorporating micro markets into the
company's offerings only set the stage for what was
yet to come ... and what's ahead.
NAMA BOOTH #1831
COMPLETE MICRO MARKET SOLUTIONS
COOLBLU
INSTANT RETAIL SYSTEMS
PELICAN ROUGE & AEQUINOX
avscompanies.com | (847) 439-9400 | @avscompanies
2304AUTM_AVS Companies.indd 1
50 Automatic Merchandiser * April 2023
3/24/23 11:04 AM
http://www.executiverefreshments.com http://www.avscompanies.com

April 2023

Table of Contents for the Digital Edition of April 2023

Editor’s Note
Industry News
How to succeed at NAMA 2023
2023 LEADERS OF THE PACK
Going the extra mile
Is pantry service still your golden goose?
YES, WE CAN!
Social Hubs
April 2023 - PCOV1
April 2023 - PCOV2
April 2023 - 1
April 2023 - 2
April 2023 - 3
April 2023 - 4
April 2023 - 5
April 2023 - Editor’s Note
April 2023 - 7
April 2023 - Industry News
April 2023 - 9
April 2023 - How to succeed at NAMA 2023
April 2023 - 11
April 2023 - 12
April 2023 - 13
April 2023 - 14
April 2023 - 15
April 2023 - 2023 LEADERS OF THE PACK
April 2023 - 17
April 2023 - 18
April 2023 - 19
April 2023 - 20
April 2023 - 21
April 2023 - 22
April 2023 - 23
April 2023 - 24
April 2023 - 25
April 2023 - Going the extra mile
April 2023 - 27
April 2023 - 28
April 2023 - 29
April 2023 - 30
April 2023 - 31
April 2023 - 32
April 2023 - 33
April 2023 - Is pantry service still your golden goose?
April 2023 - 35
April 2023 - 36
April 2023 - 37
April 2023 - 38
April 2023 - 39
April 2023 - 40
April 2023 - 41
April 2023 - 42
April 2023 - 43
April 2023 - 44
April 2023 - 45
April 2023 - 46
April 2023 - 47
April 2023 - YES, WE CAN!
April 2023 - 49
April 2023 - 50
April 2023 - 51
April 2023 - 52
April 2023 - 53
April 2023 - 54
April 2023 - 55
April 2023 - 56
April 2023 - 57
April 2023 - Social Hubs
April 2023 - 59
April 2023 - 60
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