Automatic Merchandiser - 30

OPERATION PROFILE

AHEAD OF THE

CURVE
How Tahoe Vending/Sonoran Coffee uses
technology to drive business growth
By Abby White, Editor

A

"In a smaller
market like Yuma,
[technology]
immediately
gave us a distinct
advantage over
our competition
because we were
more efficient and
our trucks were
capable of servicing
more machines a
day."
Jarrad Duxbury, Tahoe
Vending/Sonoran Coffee
CEO

30

dvances in technology
continually disrupt
every industry, but
business owners
who can embrace
these disruptions and turn
them into opportunities often
find that the reward is worth
the risk. For Tahoe Vending/Sonoran Coffee & Food
Services, a thriving operation
which serves the communities
surrounding Reno, Nev. and
Yuma, Ariz., technology is the
driving force.
Tahoe Vending/Sonoran
Coffee CEO Jarrad Duxbury
is one of the company's four
managing partners, along with
Colin Watley (CMO), Diana
Koether (CFO) and George
Caruso (CTO). Duxbury was
introduced to the vending
industry back in 2010 through
a friend who was a route
driver at Phoenix-based Ace
Vending, which was one of the
largest independent vending
companies in Arizona at the
time. Duxbury's friend had
recently taken over a Pepsi

Automatic Merchandiser * April 2020

vending route servicing 300
vending machines in Yuma.
"I was in construction at
the time - that was still fairly
deep into the recession in
Phoenix," Duxbury explained.
"The construction housing
bubble had popped. Construction was just ugly and
brutal, and it seemed like this
vending company was growing. My friend needed help,
and the next thing I knew, I
was in. I never looked back."
Duxbury said the owners
of Ace Vending were very
encouraging and that he
trusted their experience and
wisdom. With such a supportive network, Duxbury
felt confident to go all-in on
technology.
TECHNOLOGY TOOLS
FROM DAY ONE

"When we started out there
were no micro markets, no
Jarrad Duxbury and Diana
Koether stand in front of one of
the company's delivery trucks
at their northern Nevada
location.



Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: A bright future for convenience services
Industry News
OCS Update: A cup of coffee with Chip Wann
New Products of the Year Awards
Micro Market Forum: The coronavirus pandemic swiftly becomes operators' number one challenge in 2020
The Rise of Biometrics: What convenience services operators need to know about this technology
Ahead of the Curve: How Tahoe Vending/Sonoran Coffee uses technology to drive business growth
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: A bright future for convenience services
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - 10
Automatic Merchandiser - 11
Automatic Merchandiser - OCS Update: A cup of coffee with Chip Wann
Automatic Merchandiser - 13
Automatic Merchandiser - New Products of the Year Awards
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - Micro Market Forum: The coronavirus pandemic swiftly becomes operators' number one challenge in 2020
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - The Rise of Biometrics: What convenience services operators need to know about this technology
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Ahead of the Curve: How Tahoe Vending/Sonoran Coffee uses technology to drive business growth
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 41
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 43
Automatic Merchandiser - 44
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