Automatic Merchandiser - 34

to invest in fully refrigerated
box trucks in 2016.
"Because of geography
and the extreme heat, we
wanted to reduce the liability of carrying potentially
hazardous foods in markets,

O P E R AT I O N
PROFILE

Tahoe
Vending/
Sonoran
Coffee
& Food
Services
Headquarters:
Reno, Nevada
Owner(s): Colin
Watley, George
Caruso, Diana
Koether, Jarrad
Duxbury
Founded: October
2008
Number of
Employees: 24
Number of Micro
Markets: 26
Number of Vending
Machines: 840
Equipment
Providers: Crane
Merchandising,
365 Retail Markets,
Newco
Technology
Providers:
Streamware,
Simplifi, 365
Retail Markets,
Tech2Success,
LightSpeed
Number of Routes:
* Micro Market: 2
* Vending: 6
* OCS: 1

34

so we started to buy and
operate fully refrigerated
box trucks with digital
controls inside the driver's
dash," he said.
A CHANGE IN DIRECTION

The extreme heat wasn't the
only issue with southern
Arizona. Duxbury and his
partners, who had also
expanded into Tucson in
2014, realized they only
had so much growth left in
the area.
"We started to talk with
Canteen," Duxbury said. "My
partners and I really liked
the idea of working with
Canteen long-term - at the
time, we were competing -
but we wanted to continue to
work with a large company
in the industry."
In 2014, Duxbury and
his partners sold the Tucson
branch to Canteen and
signed a franchise agreement for Yuma. This paved
the way for further expansion into northern Nevada
in 2018, where Duxbury
said there was a "hole in the
map" in the Canteen franchise network at the time.
"We wanted a new market to grow into and we'd
heard good things about the
economy up in northern
Nevada. So, in early 2018,
George Caruso and I flew
up to Reno and took a look
around," Duxbury recalled.
"It looked like a phenomenal
market to us. The Silicon
Valley tech companies had
figured out they could save
money by having operations
in northern Nevada, and it
was a 35-minute direct flight
from San Francisco. The

Automatic Merchandiser * April 2020

Bambie Richards picks frozen products for micro markets.

Jarrad Duxbury, Colin Watley and Diana Koether with the next
generation of Tahoe Vending/Sonoran Coffee.



Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: A bright future for convenience services
Industry News
OCS Update: A cup of coffee with Chip Wann
New Products of the Year Awards
Micro Market Forum: The coronavirus pandemic swiftly becomes operators' number one challenge in 2020
The Rise of Biometrics: What convenience services operators need to know about this technology
Ahead of the Curve: How Tahoe Vending/Sonoran Coffee uses technology to drive business growth
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: A bright future for convenience services
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - 10
Automatic Merchandiser - 11
Automatic Merchandiser - OCS Update: A cup of coffee with Chip Wann
Automatic Merchandiser - 13
Automatic Merchandiser - New Products of the Year Awards
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - Micro Market Forum: The coronavirus pandemic swiftly becomes operators' number one challenge in 2020
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - The Rise of Biometrics: What convenience services operators need to know about this technology
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Ahead of the Curve: How Tahoe Vending/Sonoran Coffee uses technology to drive business growth
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 41
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 43
Automatic Merchandiser - 44
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