April_2022 - 38

of its 300-plus machines at once was neither affordable nor
practical for the small but growing company.
Giambra Vending operated six machines at a mall that
seemed to be the ideal testing ground for cashless.
On Oct. 8, 2018, the credit card readers were up and
running. On October 10, Hurricane Michael hit and the
mall was among the locations destroyed, with cell service
lost before Giambra could even assess the performance of
its cashless payment trial.
The first message Giambra received when he reached
an area with cellular service was from Parlevel. The
technology company saw that all of the machines in the
mall were offline and wanted to see if everything was ok.
Being a supportive partner, they were ready to help any
way they could.
When the machines were finally back online, Giambra
Vending was impressed with the results and upgraded
its machines with cashless acceptance in phases and just
recently completed installing the technology on the last of
the machines in its fleet.
All of the company's machines and its office coffee
service are also now on Parlevel's vending management
system. More recently, Giambra Vending expanded Parlevel's
technology to its first micro market kiosk and started
prekitting mid-March.
" We've never used any other VMS platform and have
no reason to. I only know 50% of its capabilities and there's
so much more we can grow into, " Giambra said. " Their
system can order for us once our warehouse is set up, which
we're working on. And with OCS and pantry with Parlevel,
customers can go online and order and they have proven at
the hardest of times to be there with great customer service
and support. "
ON THE REBOUND
Heading into 2020, Giambra Vending was well on its
way to a great comeback with year-over-year revenue
increases of 45% and machine placement higher than
before the hurricane.
" It took a year to get on our feet after the hurricane.
People built new buildings, " the operator recalled. " We
saw traction and growth and got new accounts as more
businesses opened. "
Its next big push was to dive into office coffee service to
round out its services to its clients and sustain the company
in the off season from November to February when vending
sales are typically down. The operators took out a small
business loan to purchase equipment and expanded swiftly
into OCS and pantry and were met with enthusiasm as
customers signed on for the services.
COVID STRIKES
Then the pandemic hit, locations shut down and revenues
plummeted. Office coffee business was the hardest hit with
empty offices and social distancing making breakroom
refreshments in the least demand.
" This warehouse had never been so organized and
clean! Revenue was down; places were all closed, we had
all this product and we were sitting around twiddling
our thumbs organizing the warehouse like never before, "
Giambra recalled.
So with his " make lemonade when life hands you
lemons " approach to inevitable challenges, Giambra worked
with Parlevel to offset his company's losses, continue to serve
his customers, and help other companies in the same boat.
It took just seven weeks to launch Parlevel Run, an
online ordering platform through which Parlevel partnered
with Shopify to offer local home delivery of products,
including drinks, snacks, paper towels, toilet paper and
cleaning supplies, that were in high demand and short supply,
from the vending company directly to the consumer.
But just as the system got up and running, the stay-athome
orders lifted and the majority of people wanted
to get back out rather than stay in, making Parlevel Run
less successful than anticipated, but that just inspired the
38 Automatic Merchandiser * April 2022
http://ToxicWasteCandy.com

April_2022

Table of Contents for the Digital Edition of April_2022

Editor’s Note
Industry News
OCS Update
A Winning Lineup
Understanding connectivity options for self-checkout and vending
Plant-based foods for on-the-go convenience
Stick-to-itiveness pays off for Giambra Vending
Classifieds
Social Hubs
April_2022 - PCOV1
April_2022 - PCOV2
April_2022 - 1
April_2022 - 2
April_2022 - 3
April_2022 - 4
April_2022 - 5
April_2022 - Editor’s Note
April_2022 - 7
April_2022 - Industry News
April_2022 - 9
April_2022 - OCS Update
April_2022 - 11
April_2022 - 12
April_2022 - 13
April_2022 - A Winning Lineup
April_2022 - 15
April_2022 - 16
April_2022 - 17
April_2022 - 18
April_2022 - 19
April_2022 - 20
April_2022 - 21
April_2022 - Understanding connectivity options for self-checkout and vending
April_2022 - 23
April_2022 - 24
April_2022 - 25
April_2022 - Plant-based foods for on-the-go convenience
April_2022 - 27
April_2022 - 28
April_2022 - 29
April_2022 - 30
April_2022 - 31
April_2022 - Stick-to-itiveness pays off for Giambra Vending
April_2022 - 33
April_2022 - 34
April_2022 - 35
April_2022 - 36
April_2022 - 37
April_2022 - 38
April_2022 - 39
April_2022 - 40
April_2022 - Classifieds
April_2022 - Social Hubs
April_2022 - 43
April_2022 - 44
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