Automatic Merchandiser - 34

BUSINESS

MANAGEMENT

is important if you decide to ever use
a warehouse automation system like
LightSpeed Automation. Best practices from the beginning - use the
same exact info on all SKUs.

Digital mobile request platforms
A digital mobile request platform is
a way for the end customer at your
vending machines or markets to
communicate directly to the operator, thus bypassing the
problem of bothering
the point of contact at
your customer's location. There are various ways to do this.
Some are electronic, integrated or
built into the card reader to communicate back and forth for things
like broken machines, lost money,
stale products and more. The system contacts the operator so that

ADVERTORIAL

|

COMPANY

the operator can respond in various
ways to keep the end user happy.
One system is as easy as a sticker
with a QR code on each machine.
The customer uses a smartphone
to take a picture of the QR code,
which submits a request that goes
directly to the operator via email or
text. The operator can then correct
the issue within minutes or provide
the customer with another solution.

New website
This is a direct reflection on your
company image. If you are thinking, "I already have a website," here
are some things to think about: A
modern-day website can not only
help you grow your business with
new leads, it can also help you get
new employees and provide you a
professional image. While you may
not want to spend a few thousand

dollars on a website, at least shop
around and have someone build
you a nice one- or two-page website
until you can afford to build a better
website. Many operators cut corners
on this. Most don't know that Google
"crawls" your web pages - so if
your web page never changes or gets
updated, your Google ranking goes
way down to the point where new
customers won't find you when doing
a search. Face it, nobody uses Yellow
Pages anymore. They Google everything these days and if you invest
in a great-looking website and have
that website professionally managed,
updated and changed, your Google
results will go way up and will help
you get found by new customers looking to change vending, markets and
OCS providers. This is much cheaper
than hiring a salesperson to go old
school and cold call.

PROFILE

THIEMAN TAILGATES History
THE START of the THIEMAN
liftgate line originated in the early
1960's. At that time, it was known as
Watson which had a product line consisting mainly of conventional style
liftgates. In June of 1968, Todco
purchased Watson and immediately
began to broaden its liftgate line. In
the early 1980's Todco had chosen
to subcontract many of its liftgate
components to a company called
THIEMAN STAMPING. In August of
1987, THIEMAN acquired the lift-

THIEMAN TAILGATES Manufacturing plant

34

Automatic Merchandiser

gate line which today is known as
THIEMAN TAILGATES, INC.
Today, THIEMAN TAILGATES
produces its entire line of liftgates
in Celina, Ohio. The manufacturing plant has expanded three times
within the last 20 years. THIEMAN
TAILGATES are sold through a distributor network throughout the world.
THIEMAN TAILGATES has been
recognized for producing a top quality
liftgate for the truck equipment market. THIEMAN has one of the most
complete liftgate lines in the
industry and include railgates,
stowaways, sideloaders, conventional and pickup truck models. Liftgate capacities range
from 1000 lbs. to 6600 lbs.
One important factor that continues to make THIEMAN a successful company is its ability

VendingMarketWatch.com

August 2019

Thieman Tailgates demo truck allows
them to demonstrate 5 different liftgates
to customers.

to produce customized liftgates in a
timely fashion. If you have a liftgate
need, think THIEMAN TAILGATES.
800-524-5210
info@thiemantailgates.com
http://www.VendingMarketWatch.com
Automatic Merchandiser

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