Automatic Merchandiser - 16

SAFETY & SANITIZATION

Micro Market

Safety
How to operate a clean and safe micro market
throughout COVID-19 and beyond
By Abby White, Editor

W

director of marketing and communications at 365 Retail Markets.
"They've always had the highest
cleaning standards, but now they're
talking about it more so people feel
comfortable returning."
Mike Coffey, chief strategy and
innovation officer at Canteen, advises
that operators highlight the CDC's
safety guidelines when communicating with clients.
"According to the
CDC, foodservice and
packaged goods are
some of the lowestrisk categories for

CLEAR COMMUNICATION WITH
CLIENTS AND CUSTOMERS

Communicating enhanced cleaning and sanitization guidelines is a
necessary step to creating a welcoming
experience for micro market clients
and customers.
"Beyond solid cleaning processes,
operators should proactively communicate to host locations and treat
them as a partner," explained John
Reilly, president of Avanti Markets.
"Anything that an operator can do to
maximize the perceptions of safety
and cleanliness within the market
may help. For example, posting a
joint cleaning commitment within
the market shows partnership
between the operator and company,
while visible kiosk commercials or
flyers on cleaning, handwashing or
mask wearing could lend extra peace
of mind to market users."
Reilly noted that some of Avanti's
operators are selling hand sanitizer,
wipes and masks in their micro
markets. Operators also need
to use EPA-approved
disinfectants to
kill viruses
and bacteria
when servicing
market locations.

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hile operators already managed micro markets with the
highest standards of cleanliness, the COVID-19 pandemic
has made consumers hyperaware of
the dangers of touching an unclean
surface. As the workforce returns
amid the pandemic, operators need
to make sure that micro market
customers feel safe while purchasing
food and beverages.
"Micro market operators have
always kept their markets clean and
safe for customers," explained
Linde Hutson,

COVID transmission," Coffey said.
"In addition to the signage we are all
putting up in our markets, if we can
get the message out as an industry that
packaged goods are low-risk, that's
going to go a long way."



Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: There Is No "New Normal"
Industry News
OCS Update: Coffee in the Time of COVID
Micro Market Safety
Security Trends
Family Ties
Strategic Management: Turn Conversations into Micro Market Solutions
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: There Is No "New Normal"
Automatic Merchandiser - 7
Automatic Merchandiser - 8
Automatic Merchandiser - 9
Automatic Merchandiser - Industry News
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - OCS Update: Coffee in the Time of COVID
Automatic Merchandiser - 15
Automatic Merchandiser - Micro Market Safety
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - Security Trends
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - Family Ties
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
Automatic Merchandiser - 41
Automatic Merchandiser - 42
Automatic Merchandiser - 43
Automatic Merchandiser - Strategic Management: Turn Conversations into Micro Market Solutions
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 47
Automatic Merchandiser - 48
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