Automatic Merchandiser - 18

365 has also partnered with loss
prevention technology company
Panoptyc to keep micro markets safe
from theft and offer different types
of styluses and cleaning materials to
customers. Earlier this year, Panoptyc
launched a new copper stylus that
eliminates the fingerprint reader function on the kiosk. 365 is offering this
copper stylus with every new kiosk.
"Copper has been used as an antibacterial solution for a very long time,"
explained Mac Bolak, founder/CEO at
Panoptyc. "The copper stylus inspires
customer confidence and gets people
comfortable with using the kiosk.
We've found that it will help increase
sales with customers as well."
Coffey said that Canteen, which
primarily partners with 365 in this
space, has enabled technology to minimize touching the kiosk. He noted that
most micro market kiosk providers

already have mobile apps that allow
consumers to scan and pay for items
without having to touch the kiosk.
"In the past, you'd have to hit a
button to pay, but now that transaction
automatically takes place as soon as
the credit card is swiped," he explained.
"It's the same if you have a loyalty card;
as soon as you scan your loyalty card,
it will deduct from your account."
As McWhirter pointed out,
COVID-19 may be pushing operators
and micro market customers to fully
embrace mobile payments, which save
time and effort after the initial setup
through a mobile app. The pandemic
could also accelerate consumer acceptance of loyalty programs if operators
promote them by highlighting the fast,
efficient and safe checkout experience
a loyalty program offers, in addition to
exclusive member offers and savings.
This could push customers past the

Micro markets are starting to sell hand
sanitizer and masks.
1204865424 | Panuwat Dangsungnoen | Getty Images

initial hurdle of enrolling in a loyalty
program, resulting in higher overall
sales in the micro market.
SOLUTIONS FOR OTHER
HIGH-TOUCH AREAS

Door handles on coolers and coffee
equipment are other high-contact

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Automatic Merchandiser * August 2020

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Automatic Merchandiser

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