Automatic Merchandiser - 30

bank press briefing that European
banknotes are unlikely to transmit the
coronavirus. Therefore, using cash is a
minimal concern, Reed said.

Telemetry is vital to the success of an unattended retail

TELEMETRY

business because you can monitor machines remotely

IoT telemetry can help operators
gather the data to perform crucial
analysis that positively impacts sales
and operations, Furman said. With
telemetry, operators can see which
payment types are most frequently
used at various locations.
"Telemetry is vital to the success of
an unattended retail business because
you can monitor machines remotely
and perform real-time analysis to
decrease operational costs and increase
sales, resulting in a bottom-line lift,"
Furman said. "Operators can gain
insights into their business activities,
understand consumer spending habits
better and leverage this information

and perform real-time analysis to decrease operational
costs and increase sales, resulting in a bottom-line lift."
Carly Furman, CEO of Nayax LLC

to create customized loyalty programs
such as punch-card campaigns, sales
discount promotions and other opportunities normally associated only with
in-person retail. This will help ensure
repeat consumer traffic and better
allow unattended operators to compete
with the store next door."
Nayax's telemetry allows operators
to set up alerts to track hundreds of
data points, resulting in vital business

functions like optimizing inventory
and identifying whether machines are
offline. Real-time alerts are set up for
machines online, allowing issues in
the field to be known and remediated
immediately and sales trends analyzed
on-demand. In a post-COVID landscape, the ability to have this transparency and instantly react to customers'
needs is crucial for a business' longterm success, she said.

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30

Automatic Merchandiser * August 2020

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