Automatic Merchandiser - 32

"These features help to build
stronger relationships between customers and operators, because when
an operator makes special offers or
rewards loyalty, the customer feels
seen and valued by the operator - yet
another way to make more personalized connections," Patel said.
Evan Jarecki, co-founder of
Gimme, said operators will also need
to decide on investing in payments
technology partners that consistently
research how to improve the checkout
process. Gimme has found that people
enjoy convenient payments, like being
able to deduct purchases from their
payroll, and that hyper-personalization is trending.
"I think the ability to take in
product requests from customers, find
ways to give loyalty and promotions in
a seamless way, and deliver great user
experiences will be more important

this year," Jarecki said. "Everyone
now has the ability to make mobile
payments. And if consumers had
more say in what products they'd like
to see at a market/machine, or could
be given promotions to them based
on their history of purchases, these
actions could go a long way to increase
sales from the best consumers."
Reed noted that CPI also has a
closed site cashless option that enables
operators to provide micro market
consumers a unique key fob or identification tag that they can use at the
kiosk to pay for products via the cloud
after loading the payment media with
funds from cash or credit sources.
EASE OF USE AND ADAPTABILITY

Furman said it is important for payments solution providers to offer
operators straightforward options that
support consumer habits. Having a

single payment platform that offers
a highly secure payment solution for
both vending machines and micro
markets is optimal.
"At the end of the day, we can't
think of micro markets or vending or
any other unattended environment as
being standalone," she remarked. "Our
operators will have a whole selection
of machines and environments that
they're in."
Patel said one of the top challenges
for operators in 2020 will likely be
finding a payments solution that can
adapt as their company enjoys growth
or suffers loss.
"If we've learned anything from
the past few months, it's that operators
can never truly know what is coming
down the line," he said. "Some industries that have historically done really
well have been hit really hard by the
pandemic and others have grown at a

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32

Automatic Merchandiser * August 2020

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Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: There Is No "New Normal"
Industry News
OCS Update: Coffee in the Time of COVID
Micro Market Safety
Security Trends
Family Ties
Strategic Management: Turn Conversations into Micro Market Solutions
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: There Is No "New Normal"
Automatic Merchandiser - 7
Automatic Merchandiser - 8
Automatic Merchandiser - 9
Automatic Merchandiser - Industry News
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - OCS Update: Coffee in the Time of COVID
Automatic Merchandiser - 15
Automatic Merchandiser - Micro Market Safety
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - Security Trends
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - Family Ties
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
Automatic Merchandiser - 41
Automatic Merchandiser - 42
Automatic Merchandiser - 43
Automatic Merchandiser - Strategic Management: Turn Conversations into Micro Market Solutions
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 47
Automatic Merchandiser - 48
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https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
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