August2021 - 12

In the video, Barrett-Weiss
treats us to a quick tour
of GoodRx's amenity-laden
facility. We need more companies
thinking like GoodRx.
Barrett-Weiss noted that as his
of a courtyard for more outside
work in the beautiful Santa
19998185 | Elena Elisseeva
Dreamstime.com
Monica weather, an indoor game
arcade will be added with classic
company opens up, there will be
catered lunches every day, the addition
1980s games, a fitness area that also
includes programs to enhance mental
health and, as Barrett-Weiss put it,
" lots of other good stuff to come. "
THE POWER OF FOMO
" We're making it a place that people
can't resist, " Barrett-Weiss said. " We
are really open to anything we can to
drive them back into the office. It is
absolutely with intention to encourage
people - not to make them feel like
they have to come in, but that they
want to come in. I think FOMO - fear
of missing out - is very powerful. "
What can operators do when
clients like Andrew Barrett-Weiss ask
the question, " How can you help me
bring employees back? " According to
some operators, that question is being
asked on a regular basis. On the OCS
side, there are many good answers and
as I noted earlier, sometimes it means
that an operator must step out of their
comfort zone.
Here're some ideas for office coffee
service operators to promote FOMO
and help clients get them back:
* Double up on your effort to make
local roaster offerings a major part
of your product mix. Make sure you
know the story behind each one.
* Invest in bean-to-cup brewing.
If the client has been reluctant
to have one, now is the time to
offer a bean-to-cup machine
and watch your revenue grow.
And fill those bean hoppers with
premium local roasts.
* Offer the idea of a pantry service
with " training wheels. " Free beverages
to start with and a modest
selection of snacks. When that type
of amenity newly appears in an
office, it is a big deal.
* Seize the moment to introduce premium
teas, flavored creamers and
cold-brew coffee. If a client is ready
to dispose of their pre-COVID frugality,
make plenty of suggestions.
* Countertop ice makers are a
nice addition to any office. How
about adding the FRIIA water
dispenser? This stylish little dispenser
pays off like a long-term
annuity for operators.
12 Automatic Merchandiser * August 2021
2108AUTMGudpodindd 1
7/16/21 3:17 PM

http://www.Dreamstime.com

August2021

Table of Contents for the Digital Edition of August2021

Editor's Note
Industry News
The RX for success
Stepping Up Security
Emerging or Rooted
A Comeback as They Come Back
St. Louis Operation uses new dining platform technology to compete
Classifieds
Social Hubs
August2021 - PCOV1
August2021 - PCOV2
August2021 - 1
August2021 - 2
August2021 - 3
August2021 - 4
August2021 - 5
August2021 - Editor's Note
August2021 - 7
August2021 - Industry News
August2021 - 9
August2021 - The RX for success
August2021 - 11
August2021 - 12
August2021 - 13
August2021 - Stepping Up Security
August2021 - 15
August2021 - 16
August2021 - 17
August2021 - 18
August2021 - 19
August2021 - 20
August2021 - 21
August2021 - 22
August2021 - 23
August2021 - Emerging or Rooted
August2021 - 25
August2021 - 26
August2021 - 27
August2021 - 28
August2021 - 29
August2021 - 30
August2021 - 31
August2021 - 32
August2021 - 33
August2021 - A Comeback as They Come Back
August2021 - 35
August2021 - 36
August2021 - 37
August2021 - 38
August2021 - 39
August2021 - 40
August2021 - 41
August2021 - 42
August2021 - 43
August2021 - 44
August2021 - 45
August2021 - 46
August2021 - 47
August2021 - St. Louis Operation uses new dining platform technology to compete
August2021 - Classifieds
August2021 - Social Hubs
August2021 - 51
August2021 - 52
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