Automatic_Merchandiser_April_2021 - 26

Also popular in the convenience
service channel is La Colombe's
milk- and sugar-free Cold Brew made
with single-origin Brazilian coffee.
Fresh-roasted, specialty-grade coffee is
steeped in steel wine tanks, free from
oxygen, and brewed overnight before
being pressed. It is double-filtered for
a smooth, clean sip, with strong coffee
flavors and a natural sweetness.
Rounding out the La Colombe
RTD lineup are Doubleshot Draft
Latte, Draft Chocolate Milk, Oatmilk Caramel Draft Latte, Cold Brew
Columbian, Cold Brew Milk & Sugar
and Nitro Cold Brew Lemon, along
with seasonal Hazelnut, Pumpkin
Spice and Peppermint Mocha varieties.
" We have seen success in numerous
different types of accounts from whiteand blue-collar locations, to pantry
locations, as well as the home-delivery
segment business, " Johnson reported.

" As our retail business has grown over
the past three-plus years, these same
consumers are now looking for La
Colombe in their micro markets or
pantry locations where they work. "
MEXICAN FAVORITE
WITH MASS APPEAL

Novamex Brands divisional fountain and vending manager John Hall
emphasized that changing demographics are driving demand for the
company's Mexican soft drinks in
the U.S., and vending machines and
micro markets are no exception. He
underscored the opportunity with
Hispanic consumers expected to
represent 31% of the U.S. population
by 2060, according to the 2015 U.S.
Census, and purchasing power among
Hispanic consumers up 70% in the
past 10 years, according to Statista's
TrendCompass 2020 report.

Novamex is the No. 1 brand in
Mexican soft drinks and owns the
Hispanic beverage market in the U.S.,
with a 73.9% share, according to 2020
MULO (multi-outlet and convenience) IRI data.
" Despite a drop in CSD demand
among many major brands in 2020,
Novamex brands delivered doubledigit growth overall and strong
double-digit growth in the vending
channel, " Hall said. He added that
Novamex CSD brands are growing six
times faster than the CSD category
with 13.7% annual growth versus the
1.95% for the CSD category, according to Nielsen/IRI Food Channel 2014
through 2020.
Beyond its cultural appeal to
Hispanic consumers, Hall attributed
Novamex's continued growth in the
U.S. to its beverages being sweetened
with real sugar, not high-fructose

Quality Liftgates
for Every Application

Sideloaders, and Conventional models are all part of the THIEMAN line-up.
For many years THIEMAN has been customizing liftgates to meet specific needs.
If a special need arises, give us a call. From 1000 lb. to 6600 lb. lifting capacities,
THIEMAN can provide a liftgate for almost every application.
" Raisi ng Performance To New Lev els "
600 E. Wayne Street * Celina, Ohio 45822
Ph: (800) 524-5210 * 419-586-7727 * Fax: (419) 586-9724
Email: info@thiemantailgates.com * Website: www.thiemantailgates.com
26

Automatic Merchandiser * April 2021
http://www.thiemantailgates.com
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