Automatic_Merchandiser_April_2021 - 27

"

Novamex brands delivered double-digit growth overall
and strong double-digit growth in the vending channel. "
John Hall, Novamex Brands divisional fountain and vending manager

Novamex brand sampling includes
Jarritos, Sidral Mundet and non-alcoholic
Sangria Señorial.
Novamex Brands

corn syrup, and the leading Novamex
brands - Jarritos and Sidral Mundet -
containing only all-natural flavors.
Interestingly, he added, the Jarritos " heavy consumers " drink almost
every day, as follows: 59% Hispanic,
20% Caucasian and 17% African
American. Of new consumers in 2019,
however, 53% were non-Hispanic.

" That's right! The majority of
new Jarritos consumers (much of the
growth) in 2019 were non-Hispanic, "
Hall pointed out. Suggesting a new
base of " foodies " and " millennials, "
a recent poll of Novamex consumers
found the No. 1 reason to purchase
after trial is " great taste " and the second is it " stands out from the crowd. "
In the vending and micro market
channel, Jarritos is available in 550ml.
PET (18.6-fl.oz.) bottles that can be
vended from traditional stack machines;

500ml. PET (16.9-fl.oz.) bottles; and in
its iconic 370ml. glass bottles. Overall,
the company sells a near-even split of
glass and PET packages.
Over the past year, Novamex has
signed national agreements with Vistar,
USG and Compass Foodbuy, making
its drinks readily available to convenience service operators nationwide.
Novamex Mexican soft drinks are
represented in the vending and micro
market channel by Palm Harbor, FLbased G&J Marketing and Sales.

April 2021 * VendingMarketWatch.com

27



http://www.VendingMarketWatch.com

Automatic_Merchandiser_April_2021

Table of Contents for the Digital Edition of Automatic_Merchandiser_April_2021

Editor's Note
Industry News
OCS Update
Innovators Rise to the Challenge
Out and About
Treasure Valley Coffee
Things To Come
Classifieds
Social Hubs
Automatic_Merchandiser_April_2021 - PCOV1
Automatic_Merchandiser_April_2021 - PCOV2
Automatic_Merchandiser_April_2021 - 1
Automatic_Merchandiser_April_2021 - 2
Automatic_Merchandiser_April_2021 - 3
Automatic_Merchandiser_April_2021 - 4
Automatic_Merchandiser_April_2021 - 5
Automatic_Merchandiser_April_2021 - Editor's Note
Automatic_Merchandiser_April_2021 - 7
Automatic_Merchandiser_April_2021 - Industry News
Automatic_Merchandiser_April_2021 - 9
Automatic_Merchandiser_April_2021 - OCS Update
Automatic_Merchandiser_April_2021 - 11
Automatic_Merchandiser_April_2021 - Innovators Rise to the Challenge
Automatic_Merchandiser_April_2021 - 13
Automatic_Merchandiser_April_2021 - 14
Automatic_Merchandiser_April_2021 - 15
Automatic_Merchandiser_April_2021 - 16
Automatic_Merchandiser_April_2021 - 17
Automatic_Merchandiser_April_2021 - 18
Automatic_Merchandiser_April_2021 - 19
Automatic_Merchandiser_April_2021 - Out and About
Automatic_Merchandiser_April_2021 - 21
Automatic_Merchandiser_April_2021 - 22
Automatic_Merchandiser_April_2021 - 23
Automatic_Merchandiser_April_2021 - 24
Automatic_Merchandiser_April_2021 - 25
Automatic_Merchandiser_April_2021 - 26
Automatic_Merchandiser_April_2021 - 27
Automatic_Merchandiser_April_2021 - 28
Automatic_Merchandiser_April_2021 - 29
Automatic_Merchandiser_April_2021 - Treasure Valley Coffee
Automatic_Merchandiser_April_2021 - 31
Automatic_Merchandiser_April_2021 - 32
Automatic_Merchandiser_April_2021 - 33
Automatic_Merchandiser_April_2021 - 34
Automatic_Merchandiser_April_2021 - 35
Automatic_Merchandiser_April_2021 - 36
Automatic_Merchandiser_April_2021 - 37
Automatic_Merchandiser_April_2021 - Things To Come
Automatic_Merchandiser_April_2021 - 39
Automatic_Merchandiser_April_2021 - 40
Automatic_Merchandiser_April_2021 - Classifieds
Automatic_Merchandiser_April_2021 - Social Hubs
Automatic_Merchandiser_April_2021 - 43
Automatic_Merchandiser_April_2021 - 44
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