CONTENTS APRIL 2021 Features 2021 READERS' CHOICE NEW PRODUCTS OF THE YEAR AWARDS Innovators Rise to the Challenge 20 38 Out and About Warm weather mobility invigorates demand for cold drinks Things To Come In southern Texas, Victoria Canteen finds success by deploying cutting-edge micro market technology Departments 6 Editor's Note No respect 8 Industry News 12 A roundup of the latest, biggest news Automatic Merchandiser announces winners in 11 product categories 10 OCS Update Forge ahead 41 Classifieds 42 Social Hubs What's happening in the industry on social media Success Story 30 Follow us at Treasure Valley Coffee From humble OCS beginnings in Tom Boyer's garage, this Idaho operation grows into one of the largest and most resourceful independents in the Northwest Facebook/VendingMarket @VendingMagazine linkedin.com/groups/3927197 On the cover: TVC owner and president Suzanne Boyer is pictured with her management team who, from left, are (kneeling) Joel Myers and Greg Schreiter, and (standing) Kelly Brown and Alan Baze. Photos courtesy of Treasure Valley Coffee Inc. 16504114 Bjorn H ovdal Dreamstime April 2021 * VendingMarketWatch.com 3http://www.facebook.com/VendingMarket http://www.twitter.com/VendingMagazine http://www.linkedin.com/groups/3927197 http://www.VendingMarketWatch.com