Automatic_Merchandiser_February-March_2021 - 23

and French vanilla flavors. Functional
ingredients include milk protein
isolate to help build strength and provide a full feeling, MCT oil extracted
from raw coconuts to support healthy
energy and monk fruit, a naturally
sugar- and carb-free sweetener.
" Operators who have brought in
Super Coffee position it as an employee
benefit because of its strong ingredient
composition, " said Kitu Life Inc. vice
president of business development Jack
Martin. " Depending on the location,
it's either a 'Super Perk,' or in micro
markets, it has also become a midday
or afternoon pick-me-up. "
He added that New York Citybased Kitu Super Coffee has experienced strong growth in the grocery
and convenience store channels
nationally so many consumers are
familiar with the brand. Many are also
aware of the Kitu Super Coffee found-

Kitu Super Coffee, of Shark Tank fame,
features functional ingredients for an
added pick-me-up.
Kitu Super Coffee

ers, Jim, Jake and Jordan DeCicco,
who pitched their idea on Shark Tank
in 2018. They were denied a
deal but have gone on to grow
Super Coffee into a $70 millionplus Brand.
Rounding out the many
ready-to-drink refreshment
options that appeal to today's
workplace consumers and help
them remain refreshed onsite
throughout the day is San Fran-

cisco-based Hint Inc.'s unsweetened
flavored water.
" Over the past few years, more
people have cared about what they
put in their bodies and post COVID19, it's even more important to stay
healthy and hydrated, " said Hint senior
director of national accounts for foodservice Christie Welborn.
The most recent addition to the
Hint lineup is 1-liter bottles of its
top four flavors: watermelon, blackberry, pineapple and cherry. The
flavored waters are available in
16.9-fl.oz. bottles in still and
sparkling flavors.
" In helping welcome
employees back, Hint offers
merchandising and equipment
that helps reduce handling. Hint
also has fun swag to incentivize
employees or use for consumer
promotions, " Welborn said. ■

February/March 2021 *



Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2021

Editor's Note
Industry News
OCS Update
Pandemic Proofing with PPE
Happy Returns
Future Forward
Social Hubs
Automatic_Merchandiser_February-March_2021 - PCOV1
Automatic_Merchandiser_February-March_2021 - PCOV2
Automatic_Merchandiser_February-March_2021 - 1
Automatic_Merchandiser_February-March_2021 - 2
Automatic_Merchandiser_February-March_2021 - 3
Automatic_Merchandiser_February-March_2021 - 4
Automatic_Merchandiser_February-March_2021 - Editor's Note
Automatic_Merchandiser_February-March_2021 - 6
Automatic_Merchandiser_February-March_2021 - 7
Automatic_Merchandiser_February-March_2021 - Industry News
Automatic_Merchandiser_February-March_2021 - 9
Automatic_Merchandiser_February-March_2021 - 10
Automatic_Merchandiser_February-March_2021 - 11
Automatic_Merchandiser_February-March_2021 - OCS Update
Automatic_Merchandiser_February-March_2021 - 13
Automatic_Merchandiser_February-March_2021 - Pandemic Proofing with PPE
Automatic_Merchandiser_February-March_2021 - 15
Automatic_Merchandiser_February-March_2021 - 16
Automatic_Merchandiser_February-March_2021 - 17
Automatic_Merchandiser_February-March_2021 - Happy Returns
Automatic_Merchandiser_February-March_2021 - 19
Automatic_Merchandiser_February-March_2021 - 20
Automatic_Merchandiser_February-March_2021 - 21
Automatic_Merchandiser_February-March_2021 - 22
Automatic_Merchandiser_February-March_2021 - 23
Automatic_Merchandiser_February-March_2021 - Future Forward
Automatic_Merchandiser_February-March_2021 - 25
Automatic_Merchandiser_February-March_2021 - 26
Automatic_Merchandiser_February-March_2021 - 27
Automatic_Merchandiser_February-March_2021 - 28
Automatic_Merchandiser_February-March_2021 - 29
Automatic_Merchandiser_February-March_2021 - 30
Automatic_Merchandiser_February-March_2021 - 31
Automatic_Merchandiser_February-March_2021 - 32
Automatic_Merchandiser_February-March_2021 - Classifieds
Automatic_Merchandiser_February-March_2021 - Social Hubs
Automatic_Merchandiser_February-March_2021 - 35
Automatic_Merchandiser_February-March_2021 - 36