OPERATION PROFILE FUTURE FORWARD Portland, OR-based Royal ReFresh looks to micro markets and name rebrand to fuel growth and improve quality By Adrienne Zimmer, Contributing Editor We noticed early on that we had an opportunity. Our area was not saturated I t's not often that a vending company can boast about yearly growth - let alone nearly 100% growth in just two years - but that's exactly what Ryan and Michelle Harrington have done with their Portland, OR-based workplace refreshment company. The duo has seen a doubling in business every two years and had 91.8% growth from 2017 to 2019 alone, fueled primarily by the company's focus on micro markets. In fact, the Harringtons are so confident in the company's future of micro markets that in 2021 they are embarking on a company rebrand, moving from the name Royal Vending to Royal ReFresh. 24 Automatic Merchandiser * February/March 2021 with micro markets so we felt we could Royal Refresh owners Ryan and Michelle Harrington forecast financial growth and quality improvement for their rebranded operation. Photos by Royal ReFresh win with customer service, our good name and having word-of-mouth bring in new clients. " Ryan Harrington