Automatic_Merchandiser_February-March_2021 - 24

OPERATION PROFILE

FUTURE
FORWARD
Portland, OR-based Royal ReFresh looks to micro markets
and name rebrand to fuel growth and improve quality
By Adrienne Zimmer, Contributing Editor

We noticed early
on that we had an
opportunity. Our area
was not saturated

I

t's not often that a vending company can boast about yearly
growth - let alone nearly 100% growth in just two years -
but that's exactly what Ryan and Michelle Harrington have
done with their Portland, OR-based workplace refreshment
company. The duo has seen a doubling in business every two
years and had 91.8% growth from 2017 to 2019 alone, fueled
primarily by the company's focus on micro markets. In fact, the
Harringtons are so confident in the company's future of micro
markets that in 2021 they are embarking on a company rebrand,
moving from the name Royal Vending to Royal ReFresh.

24

Automatic Merchandiser * February/March 2021

with micro markets
so we felt we could
Royal Refresh
owners Ryan
and Michelle
Harrington
forecast financial
growth and quality
improvement for
their rebranded
operation.
Photos by Royal ReFresh

win with customer
service, our good
name and having
word-of-mouth bring
in new clients. "
Ryan Harrington



Automatic_Merchandiser_February-March_2021

Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2021

Editor's Note
Industry News
OCS Update
Pandemic Proofing with PPE
Happy Returns
Future Forward
Classifieds
Social Hubs
Automatic_Merchandiser_February-March_2021 - PCOV1
Automatic_Merchandiser_February-March_2021 - PCOV2
Automatic_Merchandiser_February-March_2021 - 1
Automatic_Merchandiser_February-March_2021 - 2
Automatic_Merchandiser_February-March_2021 - 3
Automatic_Merchandiser_February-March_2021 - 4
Automatic_Merchandiser_February-March_2021 - Editor's Note
Automatic_Merchandiser_February-March_2021 - 6
Automatic_Merchandiser_February-March_2021 - 7
Automatic_Merchandiser_February-March_2021 - Industry News
Automatic_Merchandiser_February-March_2021 - 9
Automatic_Merchandiser_February-March_2021 - 10
Automatic_Merchandiser_February-March_2021 - 11
Automatic_Merchandiser_February-March_2021 - OCS Update
Automatic_Merchandiser_February-March_2021 - 13
Automatic_Merchandiser_February-March_2021 - Pandemic Proofing with PPE
Automatic_Merchandiser_February-March_2021 - 15
Automatic_Merchandiser_February-March_2021 - 16
Automatic_Merchandiser_February-March_2021 - 17
Automatic_Merchandiser_February-March_2021 - Happy Returns
Automatic_Merchandiser_February-March_2021 - 19
Automatic_Merchandiser_February-March_2021 - 20
Automatic_Merchandiser_February-March_2021 - 21
Automatic_Merchandiser_February-March_2021 - 22
Automatic_Merchandiser_February-March_2021 - 23
Automatic_Merchandiser_February-March_2021 - Future Forward
Automatic_Merchandiser_February-March_2021 - 25
Automatic_Merchandiser_February-March_2021 - 26
Automatic_Merchandiser_February-March_2021 - 27
Automatic_Merchandiser_February-March_2021 - 28
Automatic_Merchandiser_February-March_2021 - 29
Automatic_Merchandiser_February-March_2021 - 30
Automatic_Merchandiser_February-March_2021 - 31
Automatic_Merchandiser_February-March_2021 - 32
Automatic_Merchandiser_February-March_2021 - Classifieds
Automatic_Merchandiser_February-March_2021 - Social Hubs
Automatic_Merchandiser_February-March_2021 - 35
Automatic_Merchandiser_February-March_2021 - 36
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