Automatic_Merchandiser_February-March_2021 - 28

including hiring a winning team,
manufacturing custom fixtures (snack
walls and cabinets) and creating a
strong rollout plan.
As the company's micro market segment grew, the Harringtons
noticed a lot of differences compared
to the vending side of the business.
" There wasn't a lot of computer work
with vending, " said Ryan, " but with
micro markets, it changed the entire
look of our company. We knew we
needed personnel with more analytical
skill sets, focusing on data. We have
technicians who need to be in the
field to fix vending machines, but with
markets, a lot of it is remote. "
Ryan and Michelle also focused
on bringing in personnel to make
sure that the company's micro market
customers were taken care of through
the creation of a customer experience
team that answers every single call.

Equipped with face mask, gloves and
plenty of hand sanitizer, Michael Yang
safely prepares an order in Royal
ReFresh's Portland, OR, warehouse.

" We want to make sure our customers are always taken care of, no matter
what, " Ryan said.

Beyond adding personnel, Royal
made a plan to handle the volume
of micro market placements on the
backend. " Every Monday we are
installing two new markets and every
Tuesday and Wednesday we are doing
grand openings and on Thursdays and
Fridays we are getting ready for the
next week, " Ryan said. " We needed to
come up with the infrastructure to be
able to grow at that speed and that's
what we did. " The company was purchasing new trucks every five months,
which allowed it to service even more
markets than before. " We wanted
to have the infrastructure in place
already and sell into that infrastructure, " Ryan explained.
Micro markets have been the
segment that has launched the success and growth of Royal ReFresh,
helping lift its annual revenue from
$2.4 million in 2017 to $4.5 million


StarKist®: Tear. Eat. and Go!®
StarKist Co. is a socially responsible company that empowers people to live a healthy lifestyle. StarKist offers a variety of ways to enjoy tuna, salmon and chicken on-the-go.
An industry innovator, StarKist was the first brand to introduce single-serve pouch products, which include Tuna Creations®, Salmon Creations® and Chicken Creations®. Our
convenient pouches are ready-to-eat, no draining needed!
StarKist offers dozens of delicious varieties that can be
enjoyed directly from the pouch or added to salads, sandwiches, wraps and more.
And if you love StarKist Creations®, you'll love our
NEW StarKist Creations Microwavables® - pouches
filled with wild-caught tuna, hearty grains, and savory


Automatic Merchandiser * February/March 2021

vegetables. It's fully cooked and ready to enjoy as a
snack, lunch or dinner. Try it unheated or heat for just
30 seconds in our microwave-safe pouch. Just Tear.
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Visit us at to learn more,
or contact your local BBI Account Executive at


Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2021

Editor's Note
Industry News
OCS Update
Pandemic Proofing with PPE
Happy Returns
Future Forward
Social Hubs
Automatic_Merchandiser_February-March_2021 - PCOV1
Automatic_Merchandiser_February-March_2021 - PCOV2
Automatic_Merchandiser_February-March_2021 - 1
Automatic_Merchandiser_February-March_2021 - 2
Automatic_Merchandiser_February-March_2021 - 3
Automatic_Merchandiser_February-March_2021 - 4
Automatic_Merchandiser_February-March_2021 - Editor's Note
Automatic_Merchandiser_February-March_2021 - 6
Automatic_Merchandiser_February-March_2021 - 7
Automatic_Merchandiser_February-March_2021 - Industry News
Automatic_Merchandiser_February-March_2021 - 9
Automatic_Merchandiser_February-March_2021 - 10
Automatic_Merchandiser_February-March_2021 - 11
Automatic_Merchandiser_February-March_2021 - OCS Update
Automatic_Merchandiser_February-March_2021 - 13
Automatic_Merchandiser_February-March_2021 - Pandemic Proofing with PPE
Automatic_Merchandiser_February-March_2021 - 15
Automatic_Merchandiser_February-March_2021 - 16
Automatic_Merchandiser_February-March_2021 - 17
Automatic_Merchandiser_February-March_2021 - Happy Returns
Automatic_Merchandiser_February-March_2021 - 19
Automatic_Merchandiser_February-March_2021 - 20
Automatic_Merchandiser_February-March_2021 - 21
Automatic_Merchandiser_February-March_2021 - 22
Automatic_Merchandiser_February-March_2021 - 23
Automatic_Merchandiser_February-March_2021 - Future Forward
Automatic_Merchandiser_February-March_2021 - 25
Automatic_Merchandiser_February-March_2021 - 26
Automatic_Merchandiser_February-March_2021 - 27
Automatic_Merchandiser_February-March_2021 - 28
Automatic_Merchandiser_February-March_2021 - 29
Automatic_Merchandiser_February-March_2021 - 30
Automatic_Merchandiser_February-March_2021 - 31
Automatic_Merchandiser_February-March_2021 - 32
Automatic_Merchandiser_February-March_2021 - Classifieds
Automatic_Merchandiser_February-March_2021 - Social Hubs
Automatic_Merchandiser_February-March_2021 - 35
Automatic_Merchandiser_February-March_2021 - 36