Automatic_Merchandiser_February-March_2021 - 32

Stocking hundreds of products, Royal
ReFresh makes sure its customers never
run out of their favorites.

ADVERTORIAL

also to let customers know they can
refresh the breakroom.
" We wanted to keep the 'Royal'
because it has equity in our area
and we wanted to add " ReFresh "
because we focus on fresh and it's a
good message to people looking on
the web that we can give them a new
breakroom, " Ryan explained. " Fresh
is the focus of our company. Customers call us and they want to refresh
their breakroom and they want fresh
food. No matter how many employees they have on site, we want to
find a way to provide fresh products.
That's what we wanted our logo and
branding to emphasize. "
With all the changes happening
in 2020, the Harringtons felt there
was no better time than the present
to rebrand. " We were at a limit with
how much we could grow in the
last three years. We've always talked

about doing this but just put it on
hold because we didn't have the
capacity to take on that challenge, "
said Ryan. Now the company has
developed a new logo, a new website
and is in the process of rebranding
its micro markets as ReFresh Cafés.
It also hired VendCentral to work
on the company's social
media marketing.
Royal ReFresh is also " refreshing " its micro market design features. As part of its rebranding, the
company now offers custom fixture
packages to its customers and will
be partnering with design innovators Fixturelite and Translucent,
who share Royal's aesthetic values,
to construct stylish micro market
environments.
Ryan and Michelle are optimistic
about the future of Royal Refresh
and are excited about the improve-

COMPANY PROFILE

Enhanced Beverage
Solutions - The Creators of
The Original Nitrogen Infuser
Take your cold brew to the next level
Infusing Nitrogen into cold brew
has been done in many different
ways, yet majority of these ways
can cause problems and do not perform at times. One of the biggest
issues has been the inconsistency
of nitrogen pours. We saw this issue
and knew that there had to be a
better way to pour Nitro Cold Brew.
Enhanced Beverage Solutions,
based in Minnesota was created by
employees who spent years in the
food and beverage industry making
and serving specialty drinks at coffee shops, bars, and restaurants.
Collectively, we grew frustrated
with typical nitrogen infusers and
the ways in which they fell short.

This led to us to bringing our knowledge from the industry together
and spending countless hours
perfecting the ultimate Nitrogen
Infuser that would eliminate the
problems that we experienced.
This Infuser we created is meant
to be used in coffee shops, offices,
bars, and anywhere else where
someone wants to use nitrogen
infusion to level up their drinking
experience. Our goal was to create
a system that would create a perfect nitrogen infused beverage for
the people that are pouring it.
The infuser that we sell at
Enhanced Beverage Solutions is
easy to operate and consistently

Automatic Merchandiser * February/March 2021

creates a beautiful cascade that
lasts longer than the industry standard. This product has put an end
to the days of " keg-shaking " , serving inconsistent nitrogen pours, and
pre-charging kegs along with other
issues that most nitrogen infusers
come with. At Enhanced Beverage
Solutions, our goal is to help you
achieve the best pour possible.

www.enhancedbeveragesolutions.com

http://www.enhancedbeveragesolutions.com

Automatic_Merchandiser_February-March_2021

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