Automatic_Merchandiser_June-July_2021 - 38

Avanti Markets named Maumee Valley Group its 2020 Operator of the Year, which
is an especially notable accolade given it was achieved amid a global pandemic. The
transition from cafeterias to micro markets has been a pronounced trend that has
helped fuel continued growth of the breakroom concept.
residents, many of which have
traditionally contracted MVG to
manage cafeterias to feed the masses.
Defiance is best known as home to
a General Motors facility, which has
employed as many as 5,000 people.
MVG serves other automotive plants
and food and furniture manufacturers,
with office buildings, colleges and
healthcare locations rounding out its
roster of accounts.
" We serve a heavy manufacturing
base, and they can't work from home
which was a plus for us during the
pandemic, " Todd observed. " In
38 Automatic Merchandiser * June/July 2021
several of these sites, we had run
their cafeterias, which we've been able
to seamlessly replicate with micro
markets minus the labor, and without
having to have a cafeteria open and
staffed to feed seven people on a shift
in some cases. "
He added that most of the
locations had become accustomed
to wanting the decades-old standard
cafeteria menus that featured deepfried
foods and burgers on the
grill. " When we developed Prime
Seasons, it seemed to be the direction
companies were willing to go in,
healthier and fresher, and with that,
the move to micro markets has been
an easy one and a win for everyone, "
Todd said. " It's actually above and
beyond the quality and variety of
items we had on our hot food line and
along with it, they can get novelties
like ice cream, slushie machines and
bean-to-cup coffee machines. "
Maumee Valley currently operates
less than 10 full-service cafeterias at
three-shift manufacturing locations,
down from its heyday of 20 a few
years before and it anticipates
that several that closed during the
pandemic will not reopen.
" When things shut down and
locked up, we took a huge hit with
perishables and when things began

Automatic_Merchandiser_June-July_2021

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