December 2021 - 29
are going to continue to be important
to the operator and consumer. Even
though the world is reopening, there is
definitely a new normal. "
Klinedinst also pointed out that
in commercial foodservice, pickup
and delivery is still up over table and
counter service, according to NPD
Crest data, which points to an opportunity
for convenience service operators
who serve consumers on the go.
Tyson Foodservice has a vast
portfolio of products for vending and
micro markets including sandwiches,
burgers, prepackaged snacks and
Among its on-trend offerings, with
upscale appeal and trusted national
brand recognition, is its Hillshire
Farm Flatbread Sandwich line, which
includes 9.2-oz. Cold Cut Combo and
8.6-oz. Italian Combo and Turkey
Bacon Club. Clear, hand-wrapped
packaging showcases the premium,
White Castle's iconic hamburgers
have been a fixture in vending since
1987 when its retail division was
formed. Available for vending and
micro markets in convenient microwavable
2-packs are 3.16-oz. Classic
Cheese Sliders made with 100% beef,
American cheese and grilled onions;
5.22-oz. Chicken Breast and 5.68-oz.
Chicken Breast with Cheese made
with all white meat; and 5.36-oz.
Sausage, Egg and Cheese sliders with
sausage patty, whole egg and American
Cheese. All are served on its
signature bun and contain 9g. to 22g.
of protein per serving. Prices range
from $2.50 to $3.25.
" We have learned over the years
that great taste and convenience are
essential for consumers, and that
value perceptions are based on more
than just price alone, " said White
Castle's Jamie Richardson.
He emphasized that the onset of
the pandemic had probably the most
pronounced impact on consumer
behavior seen in the food business
since rationing during World War
II. Early on, the changes were most
pronounced, because typical patterns
of going to work and commuting were
turned upside down.
LOYAL FANS AND NEWCOMERS
" Consumer freezers became fortification
zones, where meals were stocked
and stored to withstand the siege.
Meanwhile - our front-line manufacturing
workers everywhere were
making it happen every day - and
grateful they could source Sliders
from their vending machines at work
- whatever shift they might be on - a
consolation and source of comfort in
spite of uncertain times, " he recalled.
" We do know many people tried
White Castle for the first time ever.
And based on their experience, they
have gone from non-users to fans, so
that makes us happy that we've been
able to be there for so many when
they have craved us most. "
Food makers everywhere are going
to continue to stay focused on what's
next - what's temporary, and what's
lasting, according to Richardson.
White Castle reaps the benefit of
being an iconic fast-food brand with
distinctive taste and unique properties
that make it an ideal snack or a meal,
which transcends all generations.
" From a demographic perspective,
in addition to our base of loyalists,
we've seen growing interest from
consumers of the future - especially
Gen Z and millennials, " he said.
Like most food manufacturers,
White Castle is grappling with supply
chain challenges but sees a light at the
end of the tunnel.
" We remain hopeful that as vaccination
rates rise, and adjustments
continue to be made regarding supply
chain that we return to a world that's
more predictive and less pressured, "
Richardson said. " As a family-owned
business, we consistently monitor all
our costs, evaluate pricing, and take a
As White Castle navigates the
next phase, one thing for certain is
that things that mattered most before
the pandemic still matter most now,
according to Richardson.
" People want hot and tasty food,
and they also crave convenience, " he
stated. " Being able to share food that
not only sates physical hunger but also
feeds the soul is a definite plus, and we
feel fortunate, because that's why we
exist and what we do best. "
long view that focuses on making sure
we continue to represent value to our
customers everywhere. "
As consumers continue to return
to their busy routines outside of
their homes and are more strapped
for time, convenient, quick bites will
be in high demand. Safety will also
continue to be a top priority giving
individually wrapped foods a sales
boost as consumers gear back toward
a new normal. ■
December 2021 * VendingMarketWatch.com 29
Table of Contents for the Digital Edition of December 2021
A True Story
The 2021 Pros to Know Awards
They'll Take it to Go!
Two is Better Than One
K&R Market Fresh
December 2021 - PCOV1
December 2021 - PCOV2
December 2021 - 1
December 2021 - 2
December 2021 - 3
December 2021 - 4
December 2021 - 5
December 2021 - Editor's Note
December 2021 - 7
December 2021 - Industry News
December 2021 - 9
December 2021 - A True Story
December 2021 - 11
December 2021 - The 2021 Pros to Know Awards
December 2021 - 13
December 2021 - 14
December 2021 - 15
December 2021 - 16
December 2021 - 17
December 2021 - 18
December 2021 - 19
December 2021 - 20
December 2021 - 21
December 2021 - 22
December 2021 - 23
December 2021 - They'll Take it to Go!
December 2021 - 25
December 2021 - 26
December 2021 - 27
December 2021 - 28
December 2021 - 29
December 2021 - Two is Better Than One
December 2021 - 31
December 2021 - 32
December 2021 - 33
December 2021 - 34
December 2021 - 35
December 2021 - K&R Market Fresh
December 2021 - 37
December 2021 - 38
December 2021 - 39
December 2021 - 40
December 2021 - Classifieds
December 2021 - Social Hubs
December 2021 - 43
December 2021 - 44