December 2021 - 39

Pictured here is one of K&R's USConnectpowered
Bistro To Go micro markets with
vending machine complement.
" Groups like USConnect, which are
giving us new tools like a loyalty platform,
charitable donations, cash back
on cards and promotions - things that
allow me to go out there and sell new
benefits to customers. "
Even before the pandemic and the
current labor predicament, these perks
complementing a workplace food
and beverage service were becoming
increasingly valuable incentives for
employers. In today's environment,
they're essential tools in attracting
new employees and rewarding existing
ones who leave remote work behind.
" For K&R Market Fresh, USConnect
plays a really pivotal role because
it allows us to punch above our
weight, " Whitson explained. " We
wouldn't have been able to pull off a
loyalty program on our own, or roll
out the technology it has. Our membership
in a group like that allows us
to take another step in a business that
otherwise was only restricted to the
larger national players. "
The operator network offers the
USConnectMe mobile app, which
allows customers to make purchases,
receive promotions, and earn and
redeem reward points.
USConnect allows vend brokers
to help create product promotions.
" BBI and other broker organizations
2112AUTM_Lock America.indd 1
December 2021 * VendingMarketWatch.com 39
11/24/21 10:42 AM
can meet with the USConnect group
and suppliers to put together programs
that we would like to run.
We can work directly with USConnect
and with operators like Bradlee
Whitson, " said Mike Kelley, national
account project manager and northeast
account manager for Burdette
Beckmann Inc., a national vend
broker. Kelley has worked closely with
Whitson over the years.
The main advantage to a network
like USConnect, according to Kelley,
lies in the collection of channelspecific
data that brokers can present
to the consumer-packaged goods
http://www.laigroup.com http://www.VendingMarketWatch.com

December 2021

Table of Contents for the Digital Edition of December 2021

Editor's Note
Industry News
A True Story
The 2021 Pros to Know Awards
They'll Take it to Go!
Two is Better Than One
K&R Market Fresh
Classifieds
Social Hubs
December 2021 - PCOV1
December 2021 - PCOV2
December 2021 - 1
December 2021 - 2
December 2021 - 3
December 2021 - 4
December 2021 - 5
December 2021 - Editor's Note
December 2021 - 7
December 2021 - Industry News
December 2021 - 9
December 2021 - A True Story
December 2021 - 11
December 2021 - The 2021 Pros to Know Awards
December 2021 - 13
December 2021 - 14
December 2021 - 15
December 2021 - 16
December 2021 - 17
December 2021 - 18
December 2021 - 19
December 2021 - 20
December 2021 - 21
December 2021 - 22
December 2021 - 23
December 2021 - They'll Take it to Go!
December 2021 - 25
December 2021 - 26
December 2021 - 27
December 2021 - 28
December 2021 - 29
December 2021 - Two is Better Than One
December 2021 - 31
December 2021 - 32
December 2021 - 33
December 2021 - 34
December 2021 - 35
December 2021 - K&R Market Fresh
December 2021 - 37
December 2021 - 38
December 2021 - 39
December 2021 - 40
December 2021 - Classifieds
December 2021 - Social Hubs
December 2021 - 43
December 2021 - 44
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