Automatic Merchandiser - 21

Tahoe Vending/Sonoran Coffee and
Food Services

Team Leader: Jarrad Duxbury, CEO Team Members:
Tahoe Vending: Diana Koether, CFO; George Caruso,
CTO; Colin A. Watley, CMO; Annette Sundland, Branch
Administrator; Pierre Sundland, Sales Director; Scott
SantAmour, Database Administrator. Sonoran Coffee
and Food Services: Jose Palafox, Branch Manager;
Carlos Garcia Rodriguez, Service Tech, Nathan Middaugh,
Lead Driver

Tahoe Vending and Sonoran Coffee and Food Services
is a young, aggressive company committed to a superior
customer experience. Launched in Northern Nevada in July
2018, the company now has over 600 points of sale with more
than $4M in annual revenue. From the onset, the company

made the decision to purchase its own beverage vending equipment, enabling its leadership to greatly
expand the variety of drinks offered to clients. The company
became a Canteen franchise in order to receive the best in
market pricing for products and equipment, allowing for
further growth. They are USConnect affiliates and Randolph
Sheppard Act Operators, and they work with all the major
vending management companies. The company looks at secondary sources of revenue - advertising, water delivery and
distribution - to help the bottom line and expand offerings
to customers. They believe in offering diversity in products,
including fresh food from a local baker and other small and
local suppliers. The leadership says the biggest challenge for
the company will be continuing to add accounts and broaden
product offerings while maintaining the highest level of
customer support.

Translucent LLC

Team leader: Patty Closser, Head Coach; Steve Closser, Head Integrator.
Team members: Patrick Closser, CFO; Bailey Lang, Marketing Guru;
Stephanie Closser, Merchandising/Logistics Specialist; Kathy Baumstark,
Construction Expert; Denis Baumstark, Construction Expert; Alec Closser,
Assistant Head Coach; Rachel Graef, Graphic Design Specialist, Herb
Williams, Construction Coach.

Translucent LLC, in Kansas City, Mo., makes a difference for the better in
the industry through the team's actions, influence, education and experience.
They collect the data that proves changing the approach to product selection
in micro market and pantry services results in increased profits. Translucent
leadership believes that a perpetual push for new ideas within the industry will
be key in 2020, especially in terms of creativity in the design and use of space in
micro markets. Maintaining a quality supply chain system is another challenge
as new, interesting products and services will help keep customers engaged. As
the outside nominator states, the team is "pure awesomeness." ■
December 2019 * VendingMarketWatch.com

21


http://www.VendingMarketWatch.com

Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: A Look Ahead
Industry News
OCS Update
Pros to Know
2020 Forecast
Success Story: Striving for Wellness Along the Northeast Coast
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: A Look Ahead
Automatic Merchandiser - Industry News
Automatic Merchandiser - 8
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update
Automatic Merchandiser - 11
Automatic Merchandiser - Pros to Know
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 2020 Forecast
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - Success Story: Striving for Wellness Along the Northeast Coast
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 35
Automatic Merchandiser - 36
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