Automatic Merchandiser - 29

thought, 'I may not know the industry,
but I certainly understand technology
and how to move a company forward.'
Utilizing this technology made sense to
me, and I knew it could be a profitable
venture for us to go into."
The Mortons decided to purchase
the two franchise routes that were
for sale, which landed them with 335
vending machines and the employment
of two people.
"The company we initially acquired
used wireless monitoring technology,
so we knew exactly what sold in each
machine, what we needed to bring for
product and what the machine should
have in it for money," Niki said.
Ted inherited a third route that was
within Maine when the parent franchise company went out of business.
He quickly had to adjust to working
independently within the vending
industry rather than relying on support

Data analysts, account managers,
administrative professionals, marketing
specialists and customer service liaisons
take a moment together at the corporate
office in Lewiston, Maine.

Casco Bay Food and Beverage sandwiches
made by hand in the company's Bangor
Culinary Center ready to ship out to
hungry Mainers across the state.

from franchise management. He had
to learn as much as possible about it,
"almost overnight."
"Two weeks after purchasing our
first routes, I got to work and everybody
on the franchise transition team was
gone. All of a sudden, I had to figure

out this industry that I jumped into
without the support of the franchisor,"
Ted said. "Looking back, this actually
helped make us a stronger company. We
weren't saddled by the paradigms of the
industry; we truly looked at everything
with a fresh perspective. Ultimately,
we knew if we didn't take care of our
customers, we'd be in a lot of trouble. So
we figured it out quickly!"
Ted began working directly with
VendSys, which had developed the
software for the first routes Ted had
bought, and for several years had a
great experience with the company.
Two years ago, however, Casco
Bay made the decision to transition to
Cantaloupe Systems, a VMS system
now owned by USA Technologies that
allows the company to use dynamic
December 2019 * VendingMarketWatch.com

29


http://www.VendingMarketWatch.com

Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: A Look Ahead
Industry News
OCS Update
Pros to Know
2020 Forecast
Success Story: Striving for Wellness Along the Northeast Coast
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: A Look Ahead
Automatic Merchandiser - Industry News
Automatic Merchandiser - 8
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update
Automatic Merchandiser - 11
Automatic Merchandiser - Pros to Know
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 2020 Forecast
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - Success Story: Striving for Wellness Along the Northeast Coast
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 35
Automatic Merchandiser - 36
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https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
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https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
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