Automatic Merchandiser - 24

TEAMS
ous assistance programs, the Vagabond team went above
and beyond keeping members current on ever-changing
legislation and helping them prepare materials needed to
apply for government assistance. Fortunately, much of what
they needed to prove economic hardship is available in their
Vagabond VMS accounts. Vagabond offered one-on-one
sessions during which the team helped members prepare
Paycheck Protection Program (PPP) applications and
related materials using data from Vagabond. The Vagabond team also worked with members to determine which
machines should be paused to save costs, how to reallocate
labor, redistribute inventory and minimize other costs.
The result is that Vagabond's membership remained intact
(in fact, it has grown by 8% since March) despite vending
operators nationwide experiencing an average of 70% revenue declines at the depth of the pandemic. It's these types
of challenges that showcase the importance of the partnership Vagabond shares with each and every member.

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24

Automatic Merchandiser * December 2020

VENDCENTRAL

Team leader: Neil Swindale, Founder & CEO
Team members: Jen McSherry, Director of Marketing
& Business Development; Tara Giordano, Director of
Operations; Elisabeth Wrede, Social Media Manager;
Aaron Bode, Sr. Web Developer: BreAnna Jones,
Marketing Project Manager; Christine Schneider, Marketing
Project Manager; Zack Swindale, Cloud Operations;
Jordan Fields, Assistant Project Manager; Cindy Sherman,
Office Manager

VendCentral's goal is to protect existing business and drive
new business opportunities for clients post-COVID-19.
Right now, in-person sales calls are limited, if they even
exist at all. Refreshment service operators who have shied
away from digital marketing initiatives in the past no longer
have that luxury. VendCentral is educating and helping
them use online marketing tools to recover and grow. This
year, VendCentral supported clients and the industry in
three big ways. First, the company realized the importance
of proactive communication and took the initiative to
publish COVID-19 health and safety policies on clients'
websites right away. It provided peace-of-mind to customers and reassured them that every necessary precaution was
being taken to ensure their safety. Second, the company
helped clients quickly respond to the changing needs of
their customers and community by promoting new offerings like home delivery services, new online ordering platforms, bagged lunch programs, and food donation services.
Third, VendCentral went above and beyond to support
fellow industry members through personal outreach and
uplifting, motivational publications. In June, they rallied
industry members together to create a two-minute video
of encouragement that was a useful tool for refreshment
service companies to share with customers. ■



Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: To New Beginnings
Industry News
OCS Update: Safe and Sustainable
The 2020 Pros to Know Awards
Pivoting a Path Back to Prosperity
Success Story: Southern Hospitality
Small Operations: Winning Using Basic Fundamentals
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: To New Beginnings
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update: Safe and Sustainable
Automatic Merchandiser - 11
Automatic Merchandiser - The 2020 Pros to Know Awards
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - Pivoting a Path Back to Prosperity
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Success Story: Southern Hospitality
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - Small Operations: Winning Using Basic Fundamentals
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 39
Automatic Merchandiser - 40
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https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2023
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https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
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https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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