February-March 2022 - 22

DATA
Weekly Reporting
Custom Data Solutions
advances alongside
the rapidly evolving
vending trade
By Nick Montano, Editor
1311598658 | nespix | Getty Images
T
HE NATION'S LEADING DATA COLLECTION, PROcessing
and reporting firm is advancing its methods
and systems in leaps and bounds, which will have a
positive impact on the vending industry. Two years ago,
Custom Data Solutions Inc. began producing weekly reports
that show sales of all consumer packaged goods by segment,
state and region, among other details, for its CPG supplier
customers. In full effect, this new reporting system provided
relative sales data for 2021, compared with 2020 and 2019.
As a result, CPG companies working with CDSI were
able to modify their sales approaches precisely to what was
happening in the vending channel, according to CDSI president
and chief executive Michael Nudi. " Reporting helped
management fully understand what was happening in the
channel, " he said. " Our team worked diligently to create
reports and made adjustments based on feedback. "
Custom Data Solutions' enhanced reporting, started
March 2020 at the onset of the pandemic, is a weekly snapshot
of the vending channel's performance. The outbound
reports use consolidated data across all CPG clients showing
percentage changes from one period to the next. Due
to confidentiality concerns, reports only show consolidated
percentage changes. Much of the data reported to Custom
Data Solutions is delivered daily.
This year, CDSI is developing a new web-based reporting
system. It will be the company's fifth-generation web
22 Automatic Merchandiser * February/March 2022
application, built on the newest reporting tools and technologies
available.
" CDSI was the first to embrace that 'new-fangled' thing
called the 'internet' as we developed and released our firstgeneration
web-based reporting solution in 1999, " Nudi
recalled. " Thinking back to that time, people were still
using modems and plugging in their landline telephones to
connect to the internet. It was slow, but it was well-ahead of
the information curve where CDSI has always been. "
Founded as a software company in 1981, CDSI began
developing technology to analyze snack food data in 1994.
In the early days, reports were generated quarterly, later
advancing to a monthly rate. Today, CDSI provides much
of the reporting for the vending channel, or " convenience
services " to use the National Automatic Merchandising
Association's vernacular. CPG data analytics giant IRI,
on the other hand, does not have direct visibility to the
vending channel, so it cannot provide CPG suppliers with
Vending is truly a pioneer business model that
evolves quickly to changing trends and
moves away from declining trends
faster than any other trade class. "
Michael Nudi

February-March 2022

Table of Contents for the Digital Edition of February-March 2022

Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
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