February-March 2022 - 23

INTRODUCING
OUR NEW
the same direct operator/retailer purchase reporting that
Custom Data Solutions can.
IRI data are like report cards that monitor past actions,
according to Nudi, and do not meet the requirements of a
trade class like vending that has fluid distribution. " In vending,
the decision points are much more varied to the many
operator/retailers' headquarters, the route drivers and even
the consumer preferences at the machine's location level, " he
explained. " There is a constant review occurring at several
levels requiring near real-time visibility. "
To accomplish this CDSI has developed a unique identifier,
or the " CDSId, " for each operator; no matter where they
purchase their products, they are linked to the common
identifier. Additionally, a product broker that represents
multiple CPG products will see the same CDSId across any
CPG to which they have access.
" The definition of vending has really changed over
the past 10 years or so, " Nudi said. " It is no longer just the
glassfront vending machine. " CDSI's reporting is now organized
under numerous segments. Today's vending segment
comprises traditional vending machines, self-checkout micro
markets, fundraising and concessions. Other CDSI segments
include theaters, correctional facilities and specialty/alternate
markets, as well as some parts of hospitality, campus retail,
and travel and leisure. The specialty/alternate segment could
include such retail venues as Lowes, Home Depot, Michaels,
Bed Bath & Beyond, Auto Zone and Fastenal.
" Sales in each of these segments go hand in hand with
the segments of business that the vend distributors have
evolved into over the years, " Nudi explained. Today, the
vending and specialty/alternate segments, combined, represent
more than 88% of the convenience services business,
Nudi reported.
Interestingly, sales in the correctional segment, a
relatively small market, never slowed during the pandemic.
In fact, sales there continued to increase throughout the
COVID crisis, even surpassing 2019's levels. " Inmates really
love their snacks, " Nudi concluded.
CDSI can also provide incentive program data. These
marketing programs allow the operator/retailer to earn
points or rebates for their purchases. In 2020, CDSI calculated
and disbursed more than $51 million in rebates for its
CPG clients. " This does not include the rebates paid by CPGs
where we do not do the calculation, although they use our
data as the primary source for these payments, " Nudi noted.
" Vending is truly a pioneer business model that evolves
quickly to changing trends and moves away from declining
trends faster than any other trade class, " Nudi said. " Timely
reporting magnifies the growth potential for CPG suppliers,
product distributors, brokers and operators. Data is essential
to maximizing assets and returns for all concerned. " ■
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February/March 2022 * VendingMarketWatch.com 23
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February-March 2022

Table of Contents for the Digital Edition of February-March 2022

Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
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