February-March 2022 - 30
with their broker on product and
supply strategies.
" Brokers are an extension of our
supplier partners in the field, " he
observed. " We are consultants to the
operator, supplier and distributors, and
we provide them with product knowledge
and category information to help
them make better selections for their
pantries, vending and micro markets. "
Given their position in the industry,
brokers like Kelley are uniquely
qualified to enable businesses to make
informed decisions. " Our main goal
is to be a consultant with our clients,
and we're able to provide them with
the data that we receive from the
manufacturer, " he said. " With the
supply chain issues that are going on
right now, we must be very selective
on products that we're recommending,
so we really rely on the information
that is provided by the suppliers. We're
Lending NOW!
also able to see the trends not only on
a national basis, but a regional basis,
as well, so it's helpful in making best
practices for the clients. "
STUDY THE DEMOGRAPHICS
Just like micro markets, vending or
office coffee, running a successful
pantry service begins with understanding
demographics of a location.
" There are massive differences
between the generations, " explained
Malcolm McAlpine, business manager
of branded snacks and confections
at Mondelēz International Vending.
" Boomers snack to reward themselves,
Gen X to boost their mood,
millennials are finding comfort and
Gen Z to relieve boredom. Different
snacks resonate with different age
groups, and you have to think very
carefully about having the right mix of
products for the consumers. "
"
[Brokers] are consultants
to the operator, supplier
and distributors, and we
provide them with product
knowledge and category
information to help them
make better selections for
their pantries, vending and
micro markets. "
Michael Kelley
Although preferences vary by generation,
there should be one common
element in a pantry's contents: it must
offer nationally recognized brands.
REBOUNDING TOGETHER!
Since 1965, Firestone Financial has been committed to strengthening and
supporting the industries that make us who we are.
To see how we can help, Contact Sal Cifala:
617-641-9230 | scifala@firestonefinancial.com
Or Alex Baggetta:
617-641-9235 | abaggetta@firestonefinancial.com
www.firestonefinancial.com
30 Automatic Merchandiser * February/March 2022
2203AUTM_Firestone Financial.indd 1
Firestone Financial is an affiliate of Berkshire Bank (Member FDIC)
2/17/22 8:33 AM
http://www.firestonefinancial.com
February-March 2022
Table of Contents for the Digital Edition of February-March 2022
Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
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