February-March 2022 - 48

" The roasters have raised their
prices, so we've been forced to do the
same, penny for penny in most cases, "
Jones noted. " With so many different
sectors increasing their prices
throughout COVID, it has been a
pretty easy conversation to have with
most of our customers, why it is essential
for us to increase our coffee prices
and price volatility of other products
that is out of our control. "
Pot O' Gold continues to closely
monitor its cost of goods and adjust its
prices accordingly.
" We are not the cheapest service in
town. We pride ourselves on offering
benefits to our own employees that
are unrivaled in our industry, and
this is reflected in the unparalleled
service that we provide to our customers, "
Jones reflected. " Our customers
respect this and realize the value in
what they are paying for. We have very
little customer turnover and have kept
our employee benefit program intact
100% throughout COVID. "
LOYAL TEAM
Shortly after the pandemic shut down
offices across the nation in March
2020, Pot O' Gold had to let go most
of its 20 employees. A testament to its
dedication to its employees and their
allegiance to Pot O' Gold is that all
have returned. It's a close-knit team
and some employees have been with
the company for 25 years, Jones said.
And Pot O' Gold is gearing up to hire
more team members to keep up with
demand as more of its clients' employees
return to their offices.
" A lot of locations are looking to
change their OCS provider because
many of our competitors require
minimums for their service. Since the
pandemic, many locations have had
to reduce staff and consequently, the
required minimums don't make sense
if the delivered minimums can't be
consumed, " Jones pointed out. " We
don't have minimums. We've told our
customers who needed to temporarily
shut down to just call us when they
are back, and we'll load them up with
fresh product. Even with our smaller
accounts during COVID, our drivers
were coming in and rotating products.
We continued providing the same great
service, even with a skeleton staff. "
Numerous operators were forced
to reduce staff and are now having a
hard time hiring new ones, which has
also led to a lower standard of service
for many.
" We've taken on new business in
part because many locations have had
trouble getting a hold of an operator to
provide service, " he said. " Even in the
height of the pandemic, we responded
ORIGINAL ROAST
Made with
HOT BEVERAGE SOLUTIONS
FOR OFFICE COFFEE SERVICES
PHILLY Cheesesteak Pastry
AUSTRALIAN BEEF & ONIONS TOPPED WITH A DELICIOUS MELTED CHEESY SAUCE
WRAPPED IN GOLDEN PASTRY
www.alliantcoffee.com
48 Automatic Merchandiser * February/March 2022
2203AUTMPtti Fdidd 1
2/18/22 936 AM
Dennis.cirucci@pattiesfoods.com or Jonathan.harnish@pattiesfoods.com
For more information contact your Patties Foods Representative.
610-220-7168
412-398-5125
@fourntwentyus
@fourntwentyusa
AUSSIE BEEF.
Pastry. YUM.
http://www.alliantcoffee.com
February-March 2022

Table of Contents for the Digital Edition of February-March 2022
