February-March 2022 - Mondelez3

A focus on product positioning
James Jones, Manager, Crave Micro Markets
" Understanding what triggers
buying, having that knowledge, is
very, very important. If you don't
have that knowledge, you may
merchandise your sets differently,
and you may not really focus on
the details of product placement, schematic setting.
For example, what's the flow of a market? What's the
flow of retail? How does a consumer shop a convenience
store station or a large format store? That same knowledge
applies to micro markets as well. Making sure that in
a micro market, you know what drives your sales. Beverage
is usually your number one driver in a micro market. Having
beverages at the very end of your micro market, the farthest
spot, so the consumer has to shop your entire store
before they get to it - that works. "
Demographics, data and promotions
Arthur Siller, SVP of operations and business development,
Evergreen Refreshments
" We pay attention to demographics
to start with, but demographics can
be somewhat broad. We let location
sales help influence what we're carrying.
We track that carefully.
Mondelēz and other suppliers
as well have been very good about
getting us data, and in my opinion, this is something not
enough operators take advantage of. For us, it would
be silly to not look at that data. It simply helps us make
informed decisions.
Promotion is important as well. Mondelēz has been
very good about promotions when it comes to the products
we carry. "
A focus on demographics,
seasonal factors and regional data
David Baker, Regional vice president, Premier Vend Group
" Demographic considerations are a
good starting point, but the results
can surprise you sometimes. That is
why we take a three-tier approach
- demographic information, industry
data and then we fine tune it by
studying our sales in each location.
We also consider seasonal factors
and that has worked well for us. Right now, people
are a little more health-conscious with their New Year's
resolutions. They're not willing to spend as much on indulgent
snacks, so we've catered the micro markets to be
somewhat seasonal, and we've seen some benefits from
that. Typically, around this time of year we see a dip in
sales, but not this year, because of a more thoughtful
product selection.
Data from suppliers like Mondelēz is very helpful. We
ask our suppliers, " Give us your top sellers data and specifically,
your top sellers in Southern California, " because
Southern California, and each region, is very different
than the next. "

February-March 2022

Table of Contents for the Digital Edition of February-March 2022

Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/april_2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/december-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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