February/March 2023 - 15

" Mike Knowlton started in the Kellogg vend
business in 1996, managing the rapidly
growing Rice Krispies Treats business and
launching Pop-Tarts in the channel. "
Bill Kirchoff
Bill Kirchoff has 35 years in the coffee industry
in sales, marketing, chain account management
and national sales. He is currently a social media
manager for Specialty Coffee Association (SCA) and
presents at NAMA, NACUFs, SCA and many industry
events benefiting the coffee industry. His leadership
of coffee in these roles has helped the industry to
grow. He is a 1987 graduate of SUNY Geneseo where he majored in
business and attended graduate school at UMASS. He also graduated
from FOCUS Citizens Academy. Currently, he serves as a volunteer
with David's Refuge, On Point for College and Believe in Syracuse as an
industry mentor, a case manager at Red Cross Special Armed Forces,
and Clear Path for Veterans and Catholic Charities in various roles. He
is a father of two autistic children who graduated from Lemoyne College
with graduate degrees in education and psychology.
Mike Knowlton
Mike Knowlton
started in the food
business in Chicago
in 1987 with LeGout
Foods, a maker of
soups and soup
bases, a division of
Kellogg's. He then
moved over to the Kellogg Foodservice
business and relocated to its corporate
headquarters in Michigan in 1992. He
started in the Kellogg vend business in
1996, managing the rapidly growing
Rice Krispies Treats business and
launching Pop-Tarts in the channel.
After successfully integrating the
acquired Keebler business into the
Kellogg organization in 2003, Knowlton
moved to Texas and returned to the
foodservice business for six years. Once
again, he returned to the vend business
in 2009 and has been an integral part
of growing the channel to over $100
million for Kellogg.
2303AUTM_Vendweb.indd 1
2/9/23 10:20 AM
February/March 2023 * VendingMarketWatch.com 15
http://www.vendweb.com http://www.VendingMarketWatch.com

February/March 2023

Table of Contents for the Digital Edition of February/March 2023

February/March 2023 - PCOV1
February/March 2023 - PCOV2
February/March 2023 - 1
February/March 2023 - 2
February/March 2023 - 3
February/March 2023 - 4
February/March 2023 - 5
February/March 2023 - 6
February/March 2023 - 7
February/March 2023 - 8
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