February/March 2023 - 36
right people in place. This was key
advice from her son Drew before she
made the final decision to purchase
DAC Total Refreshments.
After initial struggles with
employees who lacked integrity, Miros
looked for, and only hired, employees
who showed they had the " three C's, "
which became her guiding principles:
they must be competent; they must
show commitment; and they must
have the capability to do the work.
KEY PLAYERS
In the summer of 2021, Miros received
a phone call from a gentleman who
asked her how she was doing. Miros
responded with: " I'm tired. " The caller
was Mark Turk who explained to
Miros that he had been an operational
manager for 20-plus years at a large
vending company in Los Angeles and
had recently moved to Ocala. He told
her he wanted to continue to work in
the industry and asked if she happened
to have a position open to keep him in
mind. The rest as they say is history.
" Turk was a godsend. He and his
expertise have been a key piece to
Festive seasonal decorations enliven the
ambiance at Winco micro market.
building and expanding the business, "
Miros said.
The final piece pivotal to DAC's
success fell into place when Miros
made a cold call to Dollar Tree
distribution center during the peak of
the COVID-19 pandemic, which was
a challenge in itself. In her pursuit to
install her second large micro market,
the operator met Norman Scalf, the
facility manager. He not only knew
Kim Miros and Parlevel representative Frankie at a
South Eastern Vending Association (SEVA) event.
he wanted to install a micro market
in the breakroom, but he was also set
on choosing a locally owned operator
instead of a national vending company.
He took an interest in the business,
having a B.A. in construction
management with an extensive
background in engineering, facility
maintenance management and IT, and
made the decision to purchase a stake
in Drop A Coin Vending, knowing
he could help take the business to
the next level. So, in January 2022, he
became Miros' partner.
NEW NAME, NEW LOOK
When Miros purchased the business
in 2017, she kept the original name,
Drop A Coin Vending, to build upon
its 36-year reputation. Now that she
had Scalf and Turk in the business
and had hired outstanding route
drivers, along with expanding into
micro markets, coffee and pantry
services, it was time for a new look
and new name. She wanted to move
away from the image of coins
and vending.
Linda Saldana, co-founder of
DAC Total Refreshments
installed nine micro markets
at E-ONE, a fire truck
manufacturer.
Seventh Wave Refreshments in
Atlanta, Georgia, suggested she
enlist the marketing expertise of Neil
Swindale of VendCentral.
38 Automatic Merchandiser * February/March 2023
February/March 2023
Table of Contents for the Digital Edition of February/March 2023
February/March 2023 - PCOV1
February/March 2023 - PCOV2
February/March 2023 - 1
February/March 2023 - 2
February/March 2023 - 3
February/March 2023 - 4
February/March 2023 - 5
February/March 2023 - 6
February/March 2023 - 7
February/March 2023 - 8
February/March 2023 - 9
February/March 2023 - 10
February/March 2023 - 11
February/March 2023 - 12
February/March 2023 - 13
February/March 2023 - 14
February/March 2023 - 15
February/March 2023 - 16
February/March 2023 - 17
February/March 2023 - 18
February/March 2023 - 19
February/March 2023 - 20
February/March 2023 - 21
February/March 2023 - 22
February/March 2023 - 23
February/March 2023 - 24
February/March 2023 - 25
February/March 2023 - 26
February/March 2023 - 27
February/March 2023 - 28
February/March 2023 - 29
February/March 2023 - 30
February/March 2023 - 31
February/March 2023 - 32
February/March 2023 - 33
February/March 2023 - 34
February/March 2023 - 35
February/March 2023 - 38
February/March 2023 - 39
February/March 2023 - 36
February/March 2023 - 37
February/March 2023 - 38
February/March 2023 - 39
February/March 2023 - 40
February/March 2023 - 41
February/March 2023 - 42
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