Automatic Merchandiser - 32

MICRO

MARKET

SALES

"This really drives sales up and
increases consumer participation,"
said Hutson.

Collaborating to produce more
A recent large-scale promotion done
in partnership with advertising company Advana drove a lot of visibility
and impressions on a product for a
365 operator. It was so successful that
365 is opening up the partnership
opportunity to more of its operators.
"We are partnered with Advana...
which offers a list of curated promotions that operators can opt into
instead of having to find and manage
the promos themselves," said Hutson.
"Promos are great for moving products that have rebates associated with
them or to avoid spoiling out products, driving more sales."
Advana and 365 Retail Markets
aren't the only partnerships in the

32

Automatic Merchandiser

''

Promos are great for
moving products that
have rebates associated
with them or to avoid
spoiling out products,
driving more sales.

''

Linde Hutson, head of marketing and
communications for 365 Retail Markets

works making promotions easier.
VE offers collaboration with USA
Technologies, Inc., and a variety of
vending management systems (VMS).
"Promotions can be executed via
price in the operator's VMS, and then
communicated via onscreen advertising or through the USAT More Card
platform," said Coia about the VE
platform. The More Card platform
also offers operators the ability to

VendingMarketWatch.com

June/July 2019

communicate the promotion via
email to customers and can be coupled with on-VE Kiosk advertising.
Three Square Market is working
with buying group Unified Strategies Group (USG). "Our platform is
completely integrated with USG,"
said Danna. "USG sends us rewards
programs that they are running with
their members. With our integrated
platform, the USG/Three Square Market customers can easily apply these
rewards programs to their markets by
a couple of clicks of their mouse." The
rewards are set up so that a customer
buying a certain amount gets a certain
amount free or discounted.
"The platform takes the thinking out of it for our operators as USG
makes these promotions for them
and the operator can apply as many
as they would like or as few as they
would like," added Danna.


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Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: Don't Miss the Open Door
VendingMarketWatch News
OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Adapting to Market Challenges Secures Success
How To Maximize Micro Market Promotions
How Design Impacts Your Micro Market
Operators Beat Revenue Numbers With New Locations, Services
Positive Outlook Drove NAMA Show Success
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - 6
Automatic Merchandiser - 7
Automatic Merchandiser - Editor's Note: Don't Miss the Open Door
Automatic Merchandiser - 9
Automatic Merchandiser - VendingMarketWatch News
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Automatic Merchandiser - 15
Automatic Merchandiser - Adapting to Market Challenges Secures Success
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - How To Maximize Micro Market Promotions
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - How Design Impacts Your Micro Market
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - Operators Beat Revenue Numbers With New Locations, Services
Automatic Merchandiser - 41
Automatic Merchandiser - 42
Automatic Merchandiser - 43
Automatic Merchandiser - 44
Automatic Merchandiser - 45
Automatic Merchandiser - 46
Automatic Merchandiser - Positive Outlook Drove NAMA Show Success
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 49
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 51
Automatic Merchandiser - 52
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