Automatic Merchandiser - 36
MICRO
MARKET
L AYOUT
"That's very, very important - to
have customers feel that you appreciate them," said Ward.
Use lighting effectively
Lighting is also a valuable tool for a
successful micro market design.
"Obviously a well-lit area is going
to capture consumers a lot more easily. It makes your products more visible," said Amanda Sulc, director of
category insights & strategy at Accent
Food Services.
Sulc said that Accent Food Services' incorporation of LED lighting
into its micro markets via its structure vendor has been helpful.
Scott Halloran, CEO of Richmond, VA-based Trolley House
Refreshments, Inc., said his company
started operating micro markets in
2010 and now has about 80 micro
markets. Recently, they have started
including LED lighting for their display racks.
"If you go to some retailers now,
you'll see the gum and mints by the
checkout register are lit and illuminated, and it just kind of makes
the product pop and look a little
bit better," Halloran said. "A lot of
our markets, even though they're in
breakrooms that are well-lit or possibly in a darker corner, putting the
LED lighting has started to really pop
the merchandise. Jury's still out, it's
very new for us right now, but we
think that's the next kind of phase
of our development."
Managing design costs
One of the dilemmas operators may
find challenging is the balance between
customization and branding. While
certain customers may crave a custom
look for their breakrooms, establishing
a unique micro market can be cost-prohibitive. If a client decides to change
to another operator before the original
operator regains the upfront cost of a
micro market with a special design,
the operator will lose money. A nicely
tailored approach with customization,
however, can bring in more customers. Different operators take different
paths in this decision-making process.
Accent Food Services, based in
Pflugerville, TX, has more than 1,100
micro markets across the country,
which capitalize on a usually consistent look.
Sulc said with the rapid expansion of the company's micro market
placements - with installing around
200 micro markets annually - it is
important to have a standardized
process that allows them to install
accounts more quickly and efficiently.
She noted that "plug-and-play" instal-
Entire operation
in your pocket.
gimmevending.com/vms
36
Automatic Merchandiser
VendingMarketWatch.com
June/July 2019
http://www.gimmevending.com/vms
http://www.VendingMarketWatch.com
Automatic Merchandiser
Table of Contents for the Digital Edition of Automatic Merchandiser
Editor's Note: Don't Miss the Open Door
VendingMarketWatch News
OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Adapting to Market Challenges Secures Success
How To Maximize Micro Market Promotions
How Design Impacts Your Micro Market
Operators Beat Revenue Numbers With New Locations, Services
Positive Outlook Drove NAMA Show Success
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - 6
Automatic Merchandiser - 7
Automatic Merchandiser - Editor's Note: Don't Miss the Open Door
Automatic Merchandiser - 9
Automatic Merchandiser - VendingMarketWatch News
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Automatic Merchandiser - 15
Automatic Merchandiser - Adapting to Market Challenges Secures Success
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - How To Maximize Micro Market Promotions
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - How Design Impacts Your Micro Market
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - Operators Beat Revenue Numbers With New Locations, Services
Automatic Merchandiser - 41
Automatic Merchandiser - 42
Automatic Merchandiser - 43
Automatic Merchandiser - 44
Automatic Merchandiser - 45
Automatic Merchandiser - 46
Automatic Merchandiser - Positive Outlook Drove NAMA Show Success
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 49
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 51
Automatic Merchandiser - 52
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