november2024 - 16

Devin Smith, All Star's vice president
of technology, oversees the service
department and has responsibility for all
of the equipment and new technology.
Caroline's husband, who handles
sales and marketing as well as the
company's efforts to support products
from Michigan.
GOOD PARTNERS
ARE KEY TO SUCCESS
The company has evolved steadily
since its early days, through both
acquisitions and organic growth.
" All Star really grew quickly
through the 70s, 80s and early 90s
through acquisition, " said company
president Duncan Smith. " We
made 11 acquisitions in a little over
20 years. We haven't made one in
well over a decade now, but if the
opportunity arose for us to do it, we'd
always look at it. "
The primary driver behind All
Star's organic growth is collaborative
partnerships - a thread that connects
so many aspects of its business.
" We don't look for deals, we look
for partnerships - with our clients
that we support, and our suppliers
that work with us, " Duncan said.
" We're not interested in anything
short-term. Everything is long-term
strategic vision. "
The company's core values -
partnering with the right suppliers
and customers, creating a positive
work environment by focusing on
their employees continuously, and
finding ways to do things better -
serve as the bedrock upon which the
company's success is based.
" Those three things have been
the core that we've built on almost
a decade now, I don't think we're
changing those anytime soon, "
Duncan said.
One key partner that All Star
points to is its partnership with
Global Connect, a consortium of
independent food service companies
in North America. As members of
Global Connect, All Star offers all
of its customers the USConnectMe
Loyalty and Rewards Program via its
cashless payment system.
The program allows All Star
to offer promotions on snacks,
beverages and food in its vending
machines and markets. Customers
earn points from purchases that can
be redeemed for future purchases. In
addition, 15% of US Connect loyalty
sales are donated to the customer's
charity of choice.
GROWING FROM
CHALLENGES
Any company in the industry for
60 years, as All Star has been, has
felt the economic booms and busts.
How has the company been able to
One of the keys to their success, says Duncan Smith, is that the team works hard to
separate family and business. " When we're talking about family, family comes first,
and when we're talking about company, company comes first. "
16 Automatic Merchandiser * November 2024
weather those changes?
" The goal for us is always to have
long-term vision - to keep our mission
and vision in mind when mak

november2024

Table of Contents for the Digital Edition of november2024

Editor's Note – Online learning, live and on-demand
Industry News
Elevate your sales success rate
Success Story – Be Better, Be Different
2024 Pros to Know Winners
Preventing micro market theft with technology
Capturing recurring revenue in OCS and micro markets
Product Focus – RTD Beverages
Social Hubs
november2024 - CoverTip1
november2024 - CoverTip2
november2024 - 1
november2024 - 2
november2024 - 3
november2024 - 4
november2024 - Editor's Note – Online learning, live and on-demand
november2024 - Industry News
november2024 - 7
november2024 - Elevate your sales success rate
november2024 - 9
november2024 - 10
november2024 - 11
november2024 - Success Story – Be Better, Be Different
november2024 - 13
november2024 - 14
november2024 - 15
november2024 - 16
november2024 - 17
november2024 - 2024 Pros to Know Winners
november2024 - 19
november2024 - 20
november2024 - 21
november2024 - 22
november2024 - 23
november2024 - 24
november2024 - 25
november2024 - 26
november2024 - 27
november2024 - 28
november2024 - 29
november2024 - 30
november2024 - 31
november2024 - Preventing micro market theft with technology
november2024 - 33
november2024 - 34
november2024 - 35
november2024 - Capturing recurring revenue in OCS and micro markets
november2024 - 37
november2024 - 38
november2024 - 39
november2024 - Product Focus – RTD Beverages
november2024 - 41
november2024 - Social Hubs
november2024 - 43
november2024 - 44
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