november2024 - 27

TEDDY SANCHEZ
Co-Founder and
Chief Technology Officer
Optimal Station
Teddy Sanchez, co-founder and CTO
of Optimal Station, is a pivotal figure
in the automated retail and vending
industries, having been a driving force
in bringing European vending technology to the U.S.
market, ensuring compliance with local certifications.
His global consultancy work involves traveling the world
to assist and advise clients in choosing appropriate
technologies and hardware, personally vetting
international suppliers, and fostering automated
retail innovation. Teddy has also launched pioneering
experiential marketing activations with vending and
other technologies to collect valuable consumer data in
a fun and engaging way, significantly increasing brands'
ROI. Known for his ingenuity, creativity and bold project
execution, he developed the first-of-its-kind four-sided
Experiential Marketing Station and the all-in-one Age
Verification Station. Under his leadership, Optimal
Station has led to the development of AI-powered
vending machines, integrating seamless age verification
and other smart technologies, significantly influencing
the future of self-service solutions.
ANDREW SHELLY
National Sales Executive
Automated Retail Technologies
Andrew is a seasoned industry
veteran with more than 20 years
of experience, having honed his
skills from an early age working
alongside his father and grandfather
at Tremont Vending Inc. Upon graduating from
Stevenson University in 2011, he stepped into the role
of vice president of sales and operations, where he
revitalized the organization by growing and managing
a portfolio of over 400 accounts, Also in that role,
he spearheaded technology upgrades, implemented
VMS and market strategies, led two acquisitions and
crafted a successful exit strategy. After Tremont's
sale, Andrew joined Just Baked, where he plays a
pivotal role in overseeing national sales for major
partners, contributing significantly to the company's
growth trajectory. By leveraging extensive industry
experience and a commitment to operational
excellence, Andrew excels at building long-lasting
relationships throughout the industry. His approach
has consistently positioned him as a top seller within
the organization for multiple quarters.
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ARTHUR SILLER
Senior Vice President of Operations
Evergreen Refreshments
Arthur Siller is senior vice president of
operations for Evergreen Refreshments,
the largest provider of company
refreshment solutions in the Pacific
Northwest. Evergreen Refreshments
services include micro markets, office coffee and water
service, full-line vending and pantry services as well as
two full-line catering companies. Arthur's career in the
convenience services industry began in 2012 as an account
executive for Gourmet Coffee Service, a leading provider
of office refreshment services in Southern California. From
there, he moved to Seattle in 2017 to continue his career in
the industry with Evergreen Refreshments, where he quickly
learned the operational side of the business and would soon
oversee the company at a high level. Today, he is responsible
for setting the overall operational direction of the company
and ensuring alignment with long-term strategic goals.
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Congratulations
Caroline
Holden
Caroline continues
to be the catalyst
that pushes All Star
Services to be an
industry leader by
managing the product
portfolio and supplier
partnerships while
enhancing operational
efficiencies to
elevate the customer
experience.
November 2024 * VendingMarketWatch.com 27
2411AUTM_AllStarServicesInc-CarolineHolden.indd 1
10/24/24 2:53 PM
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november2024

Table of Contents for the Digital Edition of november2024
