november2024 - 39

provides end-to-end technology
solutions for the self-service
retail market, said her company
has launched the Cantaloupe
Advantage advertising program to
serve their clients.
" It is designed to be easy.
Operators simply sign up to allow
us to deploy advertisements onto
their qualifying Cantaloupe card
readers or kiosks, " she said.
The feedback from operators
has been nothing but positive,
according to Steiner. " They love the
seamless deployment with little to
no effort to participate. I think the
simple fact that we are working on
their behalf to get the programs
with the various brands and then
deploy the ads to their Cantaloupe
card readers and/or kiosks makes
the program a no-brainer, " she said.
" We do have a specific program
that we are launching tailored
to just our micro market kiosks,
and this one does require more
onboarding and location-level
data of the market or kiosk. But
the opportunity to earn even more
revenue is substantial and well
worth the customer's time and
effort, " she added.
From all indications, the
advertising opportunities will
become increasingly creative and
lucrative. " We're really excited
about our Mastercard digital ad
campaign, tailored toward helping
us collectively restore millions of
trees across the globe. For every
$4 donation a consumer makes
to plant a tree, it will give them a
chance to win a prize, including
trips for two with select events
at a Cantaloupe-powered venue.
There are also 90 daily first prize
winners of $100 digital Mastercard
prepaid cards, " Steiner explained.
" We're just getting started, but
the customer experience is at the
forefront of what we'll deliver as we
expand this program. "
Hueber said this type of
promotion is a no-brainer indeed.
" Why would any operator not
want to jump on board with
this? " he asked. " I will be advising
my clients to maximize the
revenue opportunity associated
with these programs. " ■
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November 2024 * VendingMarketWatch.com 39

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november2024

Table of Contents for the Digital Edition of november2024

Editor's Note – Online learning, live and on-demand
Industry News
Elevate your sales success rate
Success Story – Be Better, Be Different
2024 Pros to Know Winners
Preventing micro market theft with technology
Capturing recurring revenue in OCS and micro markets
Product Focus – RTD Beverages
Social Hubs
november2024 - CoverTip1
november2024 - CoverTip2
november2024 - 1
november2024 - 2
november2024 - 3
november2024 - 4
november2024 - Editor's Note – Online learning, live and on-demand
november2024 - Industry News
november2024 - 7
november2024 - Elevate your sales success rate
november2024 - 9
november2024 - 10
november2024 - 11
november2024 - Success Story – Be Better, Be Different
november2024 - 13
november2024 - 14
november2024 - 15
november2024 - 16
november2024 - 17
november2024 - 2024 Pros to Know Winners
november2024 - 19
november2024 - 20
november2024 - 21
november2024 - 22
november2024 - 23
november2024 - 24
november2024 - 25
november2024 - 26
november2024 - 27
november2024 - 28
november2024 - 29
november2024 - 30
november2024 - 31
november2024 - Preventing micro market theft with technology
november2024 - 33
november2024 - 34
november2024 - 35
november2024 - Capturing recurring revenue in OCS and micro markets
november2024 - 37
november2024 - 38
november2024 - 39
november2024 - Product Focus – RTD Beverages
november2024 - 41
november2024 - Social Hubs
november2024 - 43
november2024 - 44
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https://www.nxtbook.com/endeavor/automaticmerchandiser/april2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/november2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/april-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/november-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/april_2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/december-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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