november2024 - 40

PRODUCT FOCUS
[ READY-TO-DRINK BEVERAGES ]
Gut-healthy soda incorporates three biotics
With Mighty, Beliv pairs traditional soda flavors - Cola, Strawberry Vanilla,
Raspberry Rose and Orange - and the familiar carbonated fizz to appeal
to consumers. The product also contains more than 10% of the daily fiber
recommendation and only 4g of sugar to provide gut-health benefits. Mighty
is gluten-free, caffeine-free, non-GMO, kosher and vegan. It contains pre-,
pro- and post-biotics to support healthy digestive systems.
Beliv
United States Postal Service
Statement of Ownership, Management, and Circulation
1. Publication Title: AUTOMATIC MERCHANDISER
2. Publication Number: 017-280
3. Filing Date: 09/30/2024
4.
5. Number of Issues Published Annually: 6
6. Annual Subscription Price: FREE to Qualified
7.
8.
9.
(Requester Publications Only)
Issue of Frequency: Feb/Mar, Apr, Jun/Jul, Aug, Sep/Oct, Nov
Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC,
201 N Main Street, Ste. 5, Fort Atkinson, WI 53538
Contact Person: DELICIA POOLE
Telephone: (334) 259-2806
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,30 Burton Hills Blvd.,
Ste. 185, Nashville, TN 37215
Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: JOLENE GULLEY-BOLTON, 201 N Main Street, Ste. 5,
Fort Atkinson, WI 53538; Editor: LINDA BECKER, 201 N Main Street, Ste. 5, Fort Atkinson, WI 53538; Managing Editor: ,
10.
11.
12.
13.
Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37204; Endeavor Media Holdings II, LLC,
905 Tower Place, Nashville, TN 37204;Resolute Capital partners Fund IV, LP, 20 Burton Hills Blvd, Suite 430, Nashville, TN 37215;RCP Endeavor, Inc, 20
Burton Hills Blvd, Suite 430, ,Nashville, TN 37215;Northcreek Mezzanine Fund II, LP,312 Walnut Street, Suite 2310,Cincinnati, OH 45202;Invegarry Holdings,
LP,44235 Hillsboro Pike,Nashville, TN 37215;Everside Fund II, LP,155 East 44th St, Suite 2101 - 10 Grand Central,New York, NY 10017Everside Endeavor
F1 Blocker, LLC, 155 East 44th St, Suite 2101 - 10 Grand Central, New York, NY 10017;Everside Endeavor International Blocker, LLC, 155 East 44th St, Suite
2101 - 10 Grand Central, New York, NY 10017;Everside Founders Fund, LP, 155 East 44th St, Suite 2101 - 10 Grand Central, ,New York, NY 10017;Suncap
Endeavor Blocker, LLC,155 East 44th St, Suite 2101 - 10 Grand Central,New York, NY 10017;
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other
Securities: None
Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)
The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Publication Title: AUTOMATIC MERCHANDISER
14. Issue Date for Circulation Data: SEPT/OCT 2024
15. Extent and Nature of Circulation
Average No. Copies
Each Issue During
Preceding 12 Months
a. Total Number of Copies (Net press run)
b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written
request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including
nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.)
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request
from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal
rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested
Distribution Outside USPS®
c.
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)
Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
d. Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests
Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association
Requests, Names obtained from Business Directories, Lists, and other sources)
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3
years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests,
Names obtained from Business Directories, Lists, and other sources)
(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail,
Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services
Rates)
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms
and Other Sources)
e.
f.
g.
h.
i.
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a)
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies
(Line 16a)
d.
#
Percent Paid and/or Requested Circulation (Both Print & Electronic Copies)
Information Classification: General
(16b divided by 16c x 100)
x
17.
18
DELICIA POOLE, AUDIENCE DEVELOPMENT MANAGER
Publication of Statement of Ownership for a Requester Publication is required and will be printed in the
issue of this publication.
Date
9/20/24
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who
omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil
penalties).
PS Form 3526-R, July 2014
40 Automatic Merchandiser * November 2024
AUTM_2024 Statement of Ownership-1.indd 1
10/7/24 8:54 AM
4,234
3,230
12,355
7,511
No. Copies of Single Issue Published
Nearest to Filing Date
12,659
8,590
Cherry-flavored
sparkling cola
30
7,541
8,600
10
159
4,392
11,933
422
12,355
63.19%
464
8,005
12,397
64.57%
I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
Nov-24
401
3,631
12,231
428
12,659
70.31%
325
8,925
12,556
71.08%
You can find all
of these products
in the Product Guide at
VendingMarketWatch.com/
directory.
Energy drink brand Celsius
launched Sparkling Cherry Cola, a
sweet twist on Celsius' classic cola
flavor. Celsius contains MetaPlus,
a proprietary blend that " enacts
thermogenesis to accelerate
metabolism and increase caloric
burn, " according to the company's
website. Its ingredients include
green tea, EGCG, caffeine,
guarana seed extract, taurine
and ginger root extract. Marketed
as an perfect pick-me-up, the
cherry-infused cola contains seven
essential vitamins and no sugar.
Sparkling Cherry Cola adds to
Celsius' line of flavors influenced by
pop classics, providing consumers
with alternatives to high sugar
beverages.
Celsius

http://www.VendingMarketWatch.com/directory

november2024

Table of Contents for the Digital Edition of november2024