October-November 2021 - 10

OCS UPDATE
The
L
ng Game
Besides survival, what should operators be focusing on?
By Bob Tullio, Contributing Editor
JUST WHEN OFFICE COFFEE SERvice
operators thought there was a
light at the end of the pandemic tunnel,
the delta variant had delivered a
gut punch. Once again, the reopening
dates are off, as Sep. 1 turned out to be
a false promise. Besides survival, what
should operators be focusing on?
My suggestion: play the " long
game. "
The long game is about providing
quality service and value to clients
who are still underperforming, like
that 200-person location that has only
40 back in the office. While it would
be easy to ignore the needs of these
less profitable clients, that is a mistake
for operators who plan to flourish after
the pandemic is finally squashed.
EXAMPLE OF THE SHORT GAME
Here is a real-life example of playing the
" short game " instead of the long game.
This happened to me in early August.
10 Automatic Merchandiser * October/November 2021
I had an outdoor plug that was
clearly defective. Southern California
sun can take a toll on just about anything
after 20 years of exposure. I personally
do not like playing electrician,
so I called a Google-approved company
to come out and replace the plug.
Jack, the technician, was very professional
when he took pictures and
retreated to his truck to write up an
estimate. He returned in 15 minutes
with three options:
38899443 | Mariusz Blach and 5262944 | Yap Kee Chan | Dreamstime

October-November 2021

Table of Contents for the Digital Edition of October-November 2021

The Long Game
Up And At ‘Em
20 Months In
They Are Legend
Editor’s Note
Industry News
Classifieds
Social Hubs
October-November 2021 - PCOV1
October-November 2021 - PCOV2
October-November 2021 - 1
October-November 2021 - 2
October-November 2021 - 3
October-November 2021 - 4
October-November 2021 - 5
October-November 2021 - Editor’s Note
October-November 2021 - 7
October-November 2021 - Industry News
October-November 2021 - 9
October-November 2021 - The Long Game
October-November 2021 - 11
October-November 2021 - 12
October-November 2021 - 13
October-November 2021 - Up And At ‘Em
October-November 2021 - 15
October-November 2021 - 16
October-November 2021 - 17
October-November 2021 - 18
October-November 2021 - 19
October-November 2021 - 20 Months In
October-November 2021 - 21
October-November 2021 - 22
October-November 2021 - 23
October-November 2021 - 24
October-November 2021 - 25
October-November 2021 - They Are Legend
October-November 2021 - 27
October-November 2021 - 28
October-November 2021 - 29
October-November 2021 - 30
October-November 2021 - 31
October-November 2021 - 32
October-November 2021 - Classifieds
October-November 2021 - Social Hubs
October-November 2021 - 35
October-November 2021 - 36
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